Social Media Training Blog\

Facebook Tips for Financial Advisors

By Arild Vågen – Own work, CC BY-SA 4.0,

If you want to find “money in motion,” Facebook is an excellent place to do it.

While you may not choose to share business-oriented posts yourself on Facebook, if you’re connected to your clients and prospects, it’s a great way to keep an eye on developments in their personal lives.

Watch for life changing activities, such as [continue reading…]

Social Media Manners at Work: 5 Tips

By Hopefulromntic – Own work, CC BY-SA 4.0,

While you’re no doubt already using social media for personal communications, if you decide to use it for business as well, be mindful of the fact that everything you do and say is recorded, discoverable and could be used against you as evidence in a court of law. Seriously. Even if you think it’s gone, it’s probably still recoverable if someone decides to sue you..

So maintain a professional code-of-conduct and display good netiquette, which means following these five guidelines. [continue reading…]

FDA Social Media Policy: REVIEW


I read it and here’s my take.

The FDA Social Media Policy [PDF] is unlikely to achieve it’s stated purpose of encouraging “…the use of school media technologies to enhance communications.”

Developing social media policies at big organizations is tough business. Anyone who’s done it will tell you.

Still, given that many social media policies that have violated the National Labor Relations Act so far, I’m surprised to see the new policy make what appear to some pretty basic mistakes with respect to NLRA compliance, particularly since the FDA is among the last big US Federal Agencies to publish a social media policy, which means they’ve had plenty of time to develop these new rules. [continue reading…]

DHSThe Department of Homeland Security is working on a plan to expand scrutiny of social-media posts as part of its visa application process before certain people are allowed to enter the country according to a report from Dow Jones Newswires.

The move is part of a new focus on the use of social-networking sites following the shooting rampage in San Bernardino, Calif., two weeks ago.


Accelerating IT Adoption with eLearning

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IN THIS EPISODE:  Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks will need better legal chops to stand up to DMCA take down requests from sleazy operations like Ashley Madison


Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to get online publishers not to share their customer list, and the inherent tension social networks face as news providers, particularly if they lack the legal chops to stand up to take down requests under the Fair Use Doctrine.


With cloud, mobility and big data reshaping the way information technology is delivered and consumed, agile business is critical to driving fast implementation of new software and services.

In this podcast, Paul and Eric talk to Nir Rostoker, VP of UX and Mobile, Solution and Packaging at SAP, and openSAP e-learning architect Katrin Elk and about how they used an online course and a crowdsourcing initiative to drive and scale adoption of SAP Fiori, a new user experience-building tool for SAP software. Enthusiasts built more than 1,500 Fiori apps, driving word-of-mouth awareness of both the product and the openSAP e-learning platform.

SAP has been expediting sales cycles by connecting buyers with customers from similar verticals in the SAP Community Network, which Paul and Eric covered in their B2B marketing book, so it’s fitting to see SAP take the lead on the use of e-learning to drive technology adoption as well.