TAUGHT BY


Eric Schwartzman
Digital Marketing Consultant

Eric Schwartzman is a Digital Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template. Download a free copy of his vendor neutral 2020 Media Monitoring Buyers Guide.

Social Media Policy Development Training

Includes a Corporate Social Media Policy Template to Get You Started


Most employers worldwide have social media policy.  Social media policies and social media guidelines have become an essential in the modern workplace. But most do not withstand NLRB scrutiny.

  • Deliver an irrefutable business case for instituting a stand alone social media policy
  • Best practices for developing and getting approval for corporate social media policies
  • Drafting lawful, NLRB compliant social media policies based on the latest rulings
  • Attract and retain top-notch talent and execute sustainable employee advocacy programs
  • Includes our exclusive, customizable Social Media Policy Template to get you started

Federal Law Protects Workers Rights to Discuss Wages, Hours & Working Conditions on Social Media
Learn how to draft a fair, responsible social networking policy that encourages personnel to share the organization’s news and information online.  Provide employees with clear-cut, easy-to-follow social media guidelines to help them distinguish between what they can and can’t share on social networks.

Curriculum

  1. Intro

  2. Overview

    2:21

  3. Agenda

    1:10

  4. Business Case for Social Media Policy

    1:58

  5. Scalability & Discoverability

    3:59

  6. Updating Existing Policies

    2:47

  7. Policy Development

  8. Building a Stakeholder Coalition

    1:59

  9. Risks and Opportunitie

    2:18

  10. Circulating Drafts for Review

    1:29

  11. Drafting

  12. Ambiguity

    0:58

  13. Clarity

    1:56

  14. Anatomy of a Social Media Policy

    0:48

  15. Policy Statement

    1:16

  16. Policy Objectives

    1:16

  17. Guiding Principles

    1:01

  18. Disclosure & Transparency

    2:11

  19. Disclaimers

    1:52

  20. Trade Secrets

    0:52

  21. Security

    0:56

  22. During Emergencies

    1:59

  23. Legal Matters

    1:29

  24. Case Studies

  25. US Dept. of Defense

    7:57

  26. Other Issues

  27. Policing Policy

    1:16

  28. Instituting Values

    0:54

  29. Multiple Policies

    1:06

  30. Training

    1:19

  31. Supplemental Resources

  32. Follow Up Resources

    1:57

Total Runtime: 44:52

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