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SEO Training Courses: Internet Marketing Gold Review (with Promo Code)

by on March 3, 2023

Internet Marketing Gold (internetmarketing. gold) is a comprehensive collection of the best SEO training course library on the market. If you’re a marketing professional who already has basic search engine optimization skills, this will take you to the next level.

If you want to learn how to optimize your digital marketing efforts on WordPress, Shopify, and Google Business Profile so you can drive more organic traffic, read this post about Internet Marketing Gold, which is a new SEO training course library that is amazing. I’m getting so much value out of it, that I decided to write this post.

Up-to-date SEO training courses on the use of AI tools to create search optimized content,

SEO Training Courses by the World’s Top SEOs

I’m actually an SEO training professional myself. I have 74,000 enrolled students in my SEO Training course on Udemy – which has 2.5 hours on-demand video tutorials and 7 hours of on-demand training. You can check it out here.

But the truth is, unless you’re a complete beginner and just want the basics, the SEO training courses at Internet Marketing Gold are better than mine.  I’m an IMG subscriber myself and it’s where I go to brush up on my SEO skills.

Save $391

Best offer, exclusive to visitors of this site. Get unlimited access to the biggest, most up-to-date library of SEO Training Courses in the world. You won’t find a deeper discount anywhere. Sign up now, and start making $$$ in SEO!

Internet Marketing Gold is a library of practical, actionable SEO training courses to show you how to optimize your website and drive more traffic and conversions. It is an absolutely incredible resource. Use this link for 40% off.

IMG may not be appropriate for total newbies, so if you just need to know the basics, take my course for $14.95 first, and learn the fundamentals. Then, go to IMG to learn the practical applications of Local SEO, A/B Testing, Affiliate Marketing, Cloud Stacks, Content Audits, 

Expert Search Engine Optimization Training Courses for Beginners, Entrepreneurs, and Experts

Whether you’re looking to build your skills as an SEO professional, enhance your marketing knowledge, or simply improve your website’s visibility and rankings, The Complete SEO Course is the gold standard in SEO training and the best choice for anyone looking to succeed in the world of digital marketing.

The most up-to-date SEO training courses available, on-demand so you can train where you want, when you want.

Search Engine Optimization (SEO): Understanding the Basics

When beginners are taking SEO training course to learn how to optimize web content for search engines, it’s important for them to understand the following basic concepts:

SEO Training on the Fundamentals of Keyword Research

The words or phrases that users enter into search engines to find information. Using relevant and targeted keywords in website content is essential for SEO.

SEO classes covering on-page strategy

Techniques used to improve the visibility and relevance of website content, such as optimizing title tags, meta descriptions, and headers.

Study off-page optimization strategies

Strategies used to improve a website’s reputation and authority, such as link building and social media marketing.

Classes on content marketing quality

Creating high-quality content that is engaging, informative, and relevant to the target audience is essential for SEO.

Courses on experience best practices

The overall experience that a user has when interacting with a website, including site speed, navigation, and mobile-friendliness, can impact SEO performance.

SEO courses on website analytics

Measuring and analyzing website performance using tools such as Google Analytics can help beginners understand which SEO strategies are working and where improvements can be made.

Search engine optimization training on best practices

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Following SEO best practices and guidelines, such as those provided by Google, can help beginners avoid penalties and improve their SEO performance over time. But taking a good SEO training course will accelerate your knowledge acquisition much quicker.

Through SEO training that teaches these basic concepts, beginners can learn to develop effective SEO strategies for their website content and begin to see improved search engine rankings and traffic.

SEO Training Gold Standard: Expert-led Courses for Beginners

Whether expert-led courses on Udemy are considered the gold standard for SEO training depends on individual perspectives and preferences.

On one hand, Udemy offers a wide range of SEO courses taught by experts in the field, with many courses receiving positive reviews and ratings from students. These courses can provide valuable insights, tips, and strategies for improving SEO performance, and can be a great option for beginners or those looking to expand their knowledge.

On the other hand, some may argue that the gold standard for SEO training lies in more comprehensive and specialized programs offered by universities, professional organizations, or dedicated SEO training companies. These programs may provide a deeper understanding of SEO concepts and principles, as well as hands-on experience and mentorship opportunities.

Here’s my SEO Training Course on Udemy, if you want to check it out.

With over 74,000 students enrolled, this SEO training course is a great option for anyone looking to learn the fundamentals of SEO so they can develop the skills to drive more organic traffic to their website.

But the real effectiveness of any SEO training depends on the quality of the training itself, as well as the dedication and effort of the individual learner. It’s important to do thorough research and choose a training program that aligns with your specific needs and goals, whether that be a course on Udemy or a more formalized training program.

Maximizing Click-Through Rate (CTR) with Actionable Website Copywriting Training Workshops

Optimizing website content with effective copywriting can significantly impact click-through rates (CTR) in search engine results pages (SERPs) and other digital marketing channels. Compelling language, clear calls-to-action, and highlighting product or service benefits can increase the likelihood of users clicking on a link and taking the desired action.

1. Compelling Headlines with SEO Keyword Training Courses

Craft headlines that are both catchy and optimized with relevant SEO keywords. This will help increase visibility and attract more traffic to your website. For example, use phrases like “SEO Training Course to Boost CTR” or “Copywriting Strategies for Better SEO Results”.

2. Strong Calls-to-Action (CTAs) for SEO Training Courses
The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Use strong and clear CTAs that are action-oriented to encourage your audience to take the desired action, such as “Enroll in our SEO Training Course Today” or “Register Now for SEO Training Workshops”.

3. Persuasive Language Search Engine Optimization Training

Incorporate persuasive language that convinces your audience to take action, such as “Unlock the Power of SEO for Your Business” or “Achieve Better Website Rankings with Our SEO Training Course”.

4. Content Optimization for SEO Training Programs
SEO course in selling search engine optimization services to clients.

Optimize your website’s content for search engines by including relevant keywords and phrases throughout your copy. This will help improve your search engine rankings and drive more traffic to your website.

5. Value-Added Content for SEO Courses

Create informative and engaging content that provides value to your audience, such as “Top 10 Copywriting Strategies for SEO” or “Secrets to Successful SEO Campaigns”. This will help establish your website as a valuable resource for those interested in SEO training courses and programs.

However, it’s important to note that copywriting alone cannot guarantee high CTRs, as other strategies such as keyword targeting and relevance also play a role. Beginners can learn about these topics and other competitive keyword strategies to use in SEO with the Search Engine Optimization for Business course on Udemy.

The course covers a range of topics related to SEO, including keyword research, on-page optimization, link building, content marketing, and analytics, providing a comprehensive foundation for effective SEO strategies.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

SEO Courses on Website Architecture for Optimal Search Engine Visibility

If you’re new to website optimization and looking to improve your digital marketing efforts, a complete course such as “The Fundamentals of Search Engine Optimization” can help. This free course includes over 4 hours of instruction on the tools, strategies, and fundamentals of SEO, as well as how to optimize for Google and other search engines. The course also covers new and emerging topics, such as privacy policy and how it can impact SEO, and provides free tools to use before optimizing your website.

SEO training programs on the use of Cloud Stacks to build tiered ranking entities.

Led by an experienced instructor, the course provides a comprehensive overview of SEO, including keyword research, on-page optimization, link building, content marketing, analytics, and more. By the end of the course, you’ll have a solid understanding of how search engines work, how to optimize your website for better search engine rankings, and how to use SEO to improve your digital marketing efforts.

Investing time in a complete course like this can pay off in the long run, as it can help you develop a strong foundation in SEO and stay up-to-date on the latest strategies and tools. Plus, with the course being free to use, it’s a low-risk way to explore a new area of digital marketing and potentially unlock new opportunities for your business.

Programs on Increasing Credibility and Privacy with Effective Cybersecurity Measures

Increasing credibility and privacy with effective cybersecurity measures can have a positive impact on search rankings. Search engines like Google place a high value on website security and privacy, and use it as a ranking factor. Websites that are perceived as more trustworthy and secure are often rewarded with higher search rankings, while those that are deemed unsecure or untrustworthy may be penalized.

One way to increase credibility and privacy is to ensure that your website has an SSL (Secure Sockets Layer) certificate. This provides a secure connection between the user’s browser and the web server, which can help protect sensitive information such as login credentials, credit card information, and personal data. Websites with SSL certificates are also marked as secure in web browsers, which can help build trust and confidence with users.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Another way to increase credibility and privacy is to implement effective cybersecurity measures, such as firewalls, antivirus software, and regular security audits. This can help protect against common cyber threats, such as hacking, phishing, and malware, which can compromise website security and damage reputation.

In summary, increasing credibility and privacy with effective cybersecurity measures can improve search rankings by building trust and confidence with both search engines and users. By implementing SSL certificates and cybersecurity measures, website owners can improve their security posture and potentially improve their search engine rankings.

Lessons on Leveraging Social Media and Social Marketing for SEO Success

For beginners looking to learn more about search engine optimization (SEO), comprehensive training courses can be a great resource. These online courses provide a comprehensive guide to SEO, covering a range of topics from keyword research and on-page optimization to link building, competitive analysis, and analytics.

Improving Search Engine Optimization through Social Media

The best SEO courses cover specific actions you can take to improve your search engine rankings through social media marketing. Here are some examples:

1. Use Relevant Hashtags for SEO

Use relevant hashtags in your social media posts to increase discoverability and reach a wider audience. This will help improve your social media presence and boost your search engine rankings.

2. Share Content on Social Media for SEO

Share your blog posts and other content on social media to drive traffic to your website and improve your search engine rankings. This can help increase your website’s visibility and bring in more organic search traffic.

3. Optimize Social Media Profiles for SEO

Optimize your social media profiles with relevant keywords to improve their visibility in search results. This can help boost your social media presence and improve your search engine rankings.

SEO course on the use of structured data, schema, and entities to increase rankings.

4. Take SEO Courses and Classes to Learn Social Media Analytics

Take SEO courses, classes, or programs to learn how to leverage social media analytics to identify which content resonates with your audience and optimize future posts accordingly. This can help improve your social media presence and boost your search engine rankings.

5. Encourage Social Media Engagement for Better SEO

Encourage social media engagement by responding to comments and messages and by asking questions that spark conversation. This can help improve your social media presence and drive more traffic to your website, which can boost your search engine rankings.

6. Utilize User-Generated Content for SEO

Utilize user-generated content to showcase your brand and engage your audience, which can boost your social media presence and improve your search engine rankings.

7. Collaborate with Brands and Influencers for SEO

Collaborate with other brands and influencers on social media to reach new audiences and build your network. This can help improve your social media presence and boost your search engine rankings.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

8. Monitor and Respond to Reviews and Ratings for SEO

Monitor and respond to reviews and ratings on social media platforms to build trust and authority with your audience and search engines. This can help improve your social media presence and boost your search engine rankings.

9. Use Social Media Advertising for SEO

Use social media advertising to target specific demographics and improve the visibility of your content. This can help increase your social media presence and boost your search engine rankings.

10. Create and Share Video Content for SEO

Create and share video content on social media to increase engagement and drive traffic to your website. This can help improve your social media presence and boost your search engine rankings.

11. Incorporate Social Media Sharing Buttons for SEO

Incorporate social media sharing buttons on your website to make it easy for visitors to share your content and improve its reach. This can help increase your social media presence and boost your search engine rankings.

SEO classes lessons course on getting your site approved on Google News.

12. Experiment with Different Types of Content for SEO

Experiment with different types of social media content, such as infographics, images, and memes, to see what resonates best with your audience and improves your search engine visibility. This can help improve your social media presence and boost your search engine rankings.

13. Engage with Other Users for SEO

Engage with other users and participate in social media conversations related to your industry or niche to build your brand’s authority and improve your search engine rankings.

14. Monitor Your Analytics for SEO

Monitor your social media and website analytics to track your progress and adjust your strategy as needed. This can help improve your social media presence and boost your search engine rankings.

By taking a beginner-friendly training course, you can learn about the fundamentals of SEO and set yourself up for success in the industry. These courses often provide actionable tips and resources that can help you build relevant and organic traffic to your website. Additionally, many training courses offer certifications or a certificate of completion, which can be a valuable credential to showcase your expertise.

One popular training course for beginners is “SEO for WordPress,” which covers how SEO works specifically on WordPress websites. The course includes topics such as keyword research, on-page optimization, mobile optimization, and analytics, providing a comprehensive overview of SEO strategies relevant to WordPress users.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Another highly recommended training course for beginners is “The Complete SEO Training Course,” which covers all aspects of SEO from keyword research and competitive analysis to link building and analytics. This course provides a comprehensive guide to SEO strategies that can help improve search engine ranking and drive relevant organic traffic to your website.

For marketing beginners looking to learn comprehensive SEO skills, comprehensive training courses like Internet Marketing Gold are a valuable resource for mastering keyword research, link building, analytics, and other topics relevant to search engine optimization. 

With actionable tips and resources, these courses can help set you up for success in the industry and provide valuable certifications to showcase your expertise.

Harnessing the Power of Heatmaps and Web Analytics for SEO Insights

Heatmaps and web analytics can provide valuable insights into user behavior and website performance, making them important tools for SEO professionals, marketers, entrepreneurs, and web development professionals.

By analyzing user behavior, these tools can help identify areas for improvement in user experience optimization and content marketing. They can also provide insights into keyword research, on-page optimization, and technical SEO practices.

To gain a deeper understanding of these concepts and learn how to apply them in practice, there are a variety of SEO training courses available, from free courses and webinars to more advanced and comprehensive certification courses.

For those just starting out, free courses and webinars can provide a basic introduction to SEO concepts and practices. More advanced courses, such as those offered by SEMrush Academy, can provide a more comprehensive overview of SEO, covering topics such as keyword research, on-page optimization, link building, and technical SEO.

Some SEO courses even come with a guarantee of increased website traffic or search engine ranking improvement. Additionally, certification courses can provide a recognized credential for professionals looking to establish their authority and network with other SEOs.

Overall, whether you are a beginner or an experienced professional, there are many resources available to help you learn SEO and gain a deeper understanding of the concepts and practices involved. By taking advantage of these resources, you can develop your skills and become a more effective SEO professional.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Mastering PPC and Display Advertising for Search Engine Marketing (SEM)

Mastering PPC and display advertising for search engine marketing (SEM) can indirectly impact SEO by driving more targeted traffic to your website and potentially improving your website’s overall performance.

To measure the impact of SEM on SEO, it’s important to use tools like Google Analytics to track metrics such as organic traffic, keyword rankings, and click-through rates. By analyzing this data, SEO professionals can determine which SEM strategies are most effective for optimizing their website and improving their search engine rankings.

To learn more about SEM and its impact on SEO, there are many resources available, including online tutorials, classes, and SEO certification courses. Some of these resources, like the Yoast SEO Academy, offer specialized classes and tutorials that focus specifically on optimizing your website for Bing and other search engines.

By mastering SEM, SEO professionals can improve their marketing strategy and increase their chances of ranking higher in search engine results pages (SERPs). This process involves optimizing website structure, content, and metadata, as well as leveraging best practices and competitive intelligence to develop effective SEO strategies.

Whether you are a beginner looking to learn SEO fundamentals or an experienced specialist seeking to refine your SEO skills, there are many structured courses and tutorials available that offer lifetime access to valuable resources and case studies. By investing in your SEO education and staying up-to-date on the latest algorithm updates and SEO strategies, you can improve your rankings, drive more organic traffic to your website, and potentially save money on paid advertising campaigns.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Navigating the Google Algorithm and Competitive Intelligence for SEO Strategy

Navigating the Google algorithm and leveraging competitive intelligence are critical components of maintaining rankings in any successful SEO strategy. Here are some ways to use social media, web analytics, and other tools to navigate the algorithm and stay ahead of the competition and drive organic traffic to your money site.

Stay Up-to-Date

The Google algorithm is constantly evolving, so it’s important to stay informed about the latest updates and changes. Follow industry experts on social media, attend webinars, and take SEO courses on platforms like Internet Marketing Gold (40% OFF) to stay up-to-date on the latest SEO trends and strategies.

Use Analytics

Web analytics tools like Google Analytics and SEMrush can provide valuable insights into your website’s performance and help identify areas for improvement. By regularly analyzing your website’s metrics and making data-driven decisions, you can optimize your website for better search engine rankings.

Leverage Competitive Intelligence

Competitive intelligence tools like SEMrush can help you analyze your competitors’ websites and identify strategies that are working well for them. By leveraging this information, you can develop effective SEO strategies and stay ahead of the competition.

Focus on Speed and Performance

Website speed is an important factor in search engine rankings, so it’s important to optimize your website for speed. Use tools like Google’s PageSpeed Insights to identify areas for improvement and make changes to your website accordingly.

Optimize for Search Engines

Ultimately, the goal of SEO is to optimize your website for search engines like Google. Use tools like Yoast SEO for WordPress or Shopify’s built-in SEO features to optimize your website’s structure, content, and metadata for better search engine rankings.

Navigating the Google algorithm and leveraging competitive intelligence are critical components of any successful SEO strategy. By staying up-to-date on the latest trends and leveraging tools like web analytics, SEMrush, and social media, you can develop effective SEO strategies and optimize your website for better search engine rankings.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Building an E-Commerce Empire with SEO-Optimized Shopify or WordPress Sites

Building an e-commerce empire with SEO-optimized Shopify or WordPress sites requires a combination of technical skill and a deep understanding of search engine algorithms. Here are some tips to help you optimize your e-commerce website for better search engine rankings:

Focus on Search Engine Optimization

SEO is the gold standard for optimizing e-commerce websites for search engines. Use tools like Google Analytics and SEMrush to identify keywords that are relevant to your products and optimize your website’s structure, content, and metadata accordingly.

Leverage Social Marketing

Social media platforms like Facebook, Instagram, and Twitter can be powerful tools for promoting your e-commerce website and driving traffic to your site. Use social marketing strategies like influencer marketing to increase your reach and connect with potential customers.

Enhance Security and Privacy

Cybersecurity threats like phishing and social engineering can compromise your e-commerce website and harm your reputation. Use best practices for website security and privacy to protect your customers’ data and build trust.

Analyze Customer Journey

Use heatmaps and other analytics tools to analyze your customers’ journey on your website and identify areas for improvement. This information can help you optimize your website’s layout and user experience for better conversion rates and click-through rates.

Provide Expert Customer Support

Providing excellent customer support is essential for building customer loyalty and earning positive reviews. Use FAQs and other resources to provide helpful information to your customers and be responsive to their needs.

Building an e-commerce empire with SEO-optimized Shopify or WordPress sites requires a combination of technical skill, understanding of search engine algorithms, and a focus on customer experience and security. By leveraging social marketing, analyzing the customer journey, and providing expert customer support, you can build a successful e-commerce website that ranks well in search engine results and drives sales.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Unlocking Mobile Marketing and E-Learning Opportunities for SEO Growth

Unlocking opportunities for SEO growth through mobile marketing, e-learning, and other strategies requires a comprehensive approach that combines technical skills, marketing expertise, and a commitment to ongoing learning. Here are some key strategies to consider:

Optimize Your Website Architecture

A well-structured website with clear navigation and optimized metadata can improve your website’s credibility and search engine visibility. Use best practices for website architecture to ensure that your website is optimized for SEO.

Leverage Advertising and PPC

Paid advertising and PPC campaigns can help you drive targeted traffic to your website and improve your search engine rankings. Use tools like Google Ads to create targeted campaigns that complement your SEO strategy.

Focus on Mobile Optimization

With more and more consumers accessing websites on their mobile devices, it’s essential to optimize your website for mobile devices. Use responsive design, mobile-friendly content, and other strategies to ensure that your website is accessible and easy to use on mobile devices.

Invest in E-Learning

E-learning can help you develop the skills and knowledge you need to succeed in SEO and other areas of digital marketing. Look for online courses, webinars, and tutorials that focus specifically on SEO, mobile marketing, and other key topics.

Use Copywriting to Your Advantage

Effective copywriting can help you improve your website’s search engine rankings and engage with your target audience. Use copywriting best practices to develop compelling content that resonates with your audience and supports your SEO strategy.

Unlocking opportunities for SEO growth requires a holistic approach that leverages technical skills, marketing expertise, and ongoing learning. By optimizing your website architecture, leveraging advertising and PPC, focusing on mobile optimization, investing in e-learning, and using copywriting to your advantage, you can improve your search engine visibility, credibility, and ultimately, drive more traffic and sales for your e-commerce business.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Providing Exceptional Customer Experience with Money-Back Guarantee and FAQ Pages

Money-back guarantees and FAQ pages are just some of the effective strategies that businesses can use to improve online conversions. In addition to these features, there are a variety of advanced digital optimization techniques that businesses can use to improve their online presence in 2023.

One such technique is using data to inform decision-making. By analyzing customer data, businesses can gain insights into customer behavior and preferences and use this information to optimize their website and marketing strategies.

Another effective technique is incorporating videos into your website and marketing campaigns. Videos can help increase engagement and conversions by providing a more engaging and interactive experience for customers.

To stay ahead of the curve in 2023, it’s important to have a complete understanding of digital optimization fundamentals and advanced strategies. Look for courses and resources that include hours of free, easy-to-use content and cover topics such as Google optimization, privacy, and other key areas.

In summary, optimizing your website and marketing strategies for improved online conversions requires a comprehensive approach that includes a range of strategies and techniques. By using data to inform decision-making, incorporating videos into your campaigns, and staying up-to-date on the latest digital optimization strategies, you can improve your online presence and drive more conversions for your business in 2023 and beyond.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

The Power of Search Engines in Digital Marketing: Integrating SEO into Your Overall Strategy

To learn about the power of search engines in digital marketing and how to integrate SEO into your overall strategy, here are some steps to follow:

Start with the basics

Before diving into more advanced SEO strategies, it’s important to have a solid understanding of the fundamentals. This includes topics such as keyword research, on-page optimization, and link building. Look for beginner-level resources and courses that cover these topics in detail.

Learn about search engine algorithms

To develop an effective SEO strategy, you need to understand how search engine algorithms work and how they determine rankings. Look for resources that cover topics such as search engine updates, ranking factors, and algorithm changes.

Explore advanced SEO strategies

Once you have a solid foundation in SEO fundamentals, you can start exploring more advanced strategies. This includes topics such as technical SEO, local SEO, and mobile optimization. Look for resources and courses that cover these topics in detail.

Develop a comprehensive SEO strategy

Integrating SEO into your overall digital marketing strategy requires a comprehensive approach. This includes identifying your target audience, developing buyer personas, and creating content that aligns with your overall business goals. Look for resources that cover how to develop a comprehensive SEO strategy that aligns with your overall business objectives.

Measure and analyze results

To ensure that your SEO strategy is effective, it’s important to measure and analyze your results on an ongoing basis. This includes tracking metrics such as organic traffic, rankings, and engagement. Look for resources that cover how to use web analytics tools and other measurement techniques to track and analyze your SEO performance.

In summary, learning about the power of search engines in digital marketing and integrating SEO into your overall strategy requires a step-by-step approach that covers the basics, explores advanced strategies, and emphasizes measurement and analysis. By following these steps and staying up-to-date on the latest SEO trends and best practices, you can develop a comprehensive SEO strategy that drives results for your business.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

The Role of Schema in SEO

The role of web schema in SEO is to provide search engines with additional information about the content on your website. Web schema, also known as structured data or schema markup, uses a standardized format to add context and meaning to your website’s content.

This helps search engines better understand the content on your website, which can lead to improved search rankings and visibility. For example, schema markup can be used to provide information about product reviews, event details, recipes, and more.

By adding schema markup to your website, you can provide more relevant and useful information to search engines, which can help improve your website’s visibility and ultimately drive more traffic and conversions. Overall, web schema is an important tool for SEO that can help you improve your website’s search engine rankings and visibility.

Here are 5 ways to use schema to improve search rankings:

Highlight Rich Snippets

Schema can be used to highlight rich snippets in search results, such as product reviews, ratings, and prices. This can help your website stand out in search results and attract more clicks.

Provide Structured Data for Events

If you host events, schema can be used to provide structured data about the event, including the date, time, location, and more. This can help improve visibility for event-related searches.

Optimize Local Business Information

For local businesses, schema can be used to provide structured data about business hours, address, phone number, and more. This can help improve visibility for local searches and drive more foot traffic to your business.

Add Ratings and Reviews

Schema can be used to add ratings and reviews to your website’s pages, which can improve search rankings and attract more clicks.

The first 25 signups save $391 off the regular price for access to Internet Marketing Gold.

Enhance Video and Image Content

Schema can also be used to provide structured data for video and image content, such as titles, descriptions, and captions. This can help improve visibility for video and image-related searches and attract more clicks to your website.

By using schema to provide structured data for your website’s content, you can improve search rankings, attract more clicks, and ultimately drive more traffic and conversions.

Search engine optimization is a crucial aspect of online marketing, and proper training is essential for businesses and individuals looking to succeed in this field. Whether you’re a beginner looking to gain a comprehensive understanding of SEO fundamentals or an experienced marketer looking to learn advanced strategies and techniques, there are a variety of SEO courses and training programs available to meet your needs. 

By choosing a comprehensive, structured training course taught by experienced SEO professionals, you can gain the skills and knowledge necessary to improve your website’s visibility, attract more traffic, and ultimately drive more conversions. 

So if you’re looking to take your SEO game to the next level, consider exploring the range of training courses and programs offered by Internet Marketing Gold (40% OFF) to find the one that’s right for you.

GDPR & CCPA Compliance Requirements – What You Need to Know

by on August 6, 2020

If you’re marketing to a variety of online audiences, you’ve probably heard the term GDPR by now.

But what is GDPR? 

What’s CCPA? 

And how do they impact you and your digital marketing team?

CCPA compliance requirements often get overlooked. But they shouldn’t.

Fines and penalties, while rare, could put you out of business if regulators decide to make an example out of you.

To help you understand your GDPR and CCPA compliance requirements, I got together with Robert Freund, an experienced advertising attorney. 

It’s his job to help you avoid business mishaps. And he shared some helpful insights about which data privacy laws apply to you, how to update your marketing, and when this all went into effect.

What is GDPR? 

GDPR was created by the EU to protect consumer privacy rights. 

It is intended to help consumers understand:

  • What personal information businesses are collecting
  • How their information is used
  • How to opt-out of data collection

If you have your own website, in order to be compliant, you may need to update your privacy policy. And if you have a separate social media policy, you may need to update that as well.

“It’s about updating your privacy policy…putting information about how you are using data and what you are collecting in front of the consumer,” said Robert.

This includes creating a cookie pop-up to let consumers opt-out of data collection if they choose. 

But, why does this matter to US companies? 

If you are a US business with EU customers — or it’s even remotely possible that someone from Europe may find their way to your website — you should be following GDPR rules when it comes to data privacy and disclosure.

“Even if you aren’t physically in Europe, the way the rule is written, it still applies to you,” said Robert. 

What is CCPA?

The California Consumer Privacy Act is California’s version of the GDPR, which went into effect on January 1st, 2020. 

You will be subject to the CCPA if you collect data from California residents and:

Exceed $25 million in gross annual revenue…

OR

…obtain personal information from 50,000 or more California residents per year…

OR 

…50% or more of your annual revenue comes from selling the personal information of California residents. 

“If you’re a small business that’s not located in California, you still have to figure out if California residents are visiting your website,” Robert clarified.

If so, you are subject to the law and should be doing everything in your power to meet CCPA compliance requirements.

6 best practices for complying with CCPA privacy laws

Remember, you should be consulting with a professional attorney in your jurisdiction to ensure you are doing the following things correctly. This is not legal advice. But getting compliant may include these steps:

  1. Updating your privacy policy
  2. Updating your website policy
  3. Auditing what data you are collecting (and how)
  4. Having a plan in case of a data breach
  5. Giving consumers a very clear opt-out option
  6. Having disclosure guidelines in your social media agreements

“If somebody connected or employed by your brand is going to be talking about it online, you have to make that kind of disclosure, and it’s just good policy to ensure that everyone does that all the time,” said Robert.

The grace period for meeting CCPA compliance requirements ended in July 2020. So if you’re making more than $25M annual, you’ve got work to do.

It’s time to look over and possibly revise your website’s privacy policy! 

Have questions? Check out my free Social Media Compliance Course or download my social media policy template.

If you want to dig deeper into this topic, I have a free social media compliance courseware library you can check out if you want to learn more on your own.

In my Digital Marketing Springboard Program, we cover compliance in the Owned Media Phase, which is the first part of the process. 

Compliance is a moving target. My client Poster Compliance Center sells workplace compliance posters that employers are required by law to display.

And one of their offerings is an annual subscription, which ensures you’ll always have the most current posters to display.

That’s how frequently city, state and federal rules and regs change. You need to subscribe to a compliance poster provider just to stay up to date. GDPR and CCPA are two of the latest regulations to come into effect. And they’re both consumer privacy regulations, developed partly in response to the Cambridge Analytica fiasco. 

Or contact me if you need help navigating CCPA compliance requirements, or connecting with a good attorney who understands digital media compliance.

And for more important news and updates, subscribe to the B2B Lead Gen Podcast, where we share helpful digital marketing insights and effective tactics from industry experts.

Getting Actionable Business Insights from Social Media Analytics

by on April 16, 2020

With dozens of social media monitoring platforms to choose from, selecting the best solutions is a daunting task.

Weighting features by priority and figuring out which platform does what is tough when it comes to social media monitoring, because there’s not much in depth information available you pick.

There’s a ton of general information out there, but the platforms are evolving so quickly, up to date info you can use to compare platforms is almost impossible to find.

I recently completed a 2020 Social Media Monitoring Report that is vendor neutral that you can download for free which has a features comparison chart, user ratings, reviews and my analysis of each platform’s strengths and weakness.

No one paid me to write it and you can download it for free here.

Who Has the Most Data?

Everyone thinks this the most important to question. I did too before I wrote the report. But the truth is, everyone has access to the same sources. What’s more important is what you can with the source data. How easy is it to analyze?

Features Comparison Chart Snippet

Everyone also wants to know about artificial intelligence. But in order to appreciate the value of AI you need a basic grasp of the difference between narrow AI and artificial general intelligence which I explained in this blog post about why artificial intelligence can’t spot fake news.

The social media monitoring platforms that let you apply Boolean keyword filters to hone in on the right information first and use AI second have much greater potential.

There is value to leveraging narrow AI to evaluate sentiment at the entity level, by tagging articles by concepts and detecting geographical origin. 

And you can try out relevance and sentiment filters as well. But be prepared in step three to check those last two for accuracy.

Strategic insights are at the intersection of media intelligence and external data, which is why the ability to import stuff like call center transcripts and sales figures — even stock market data or the consumer confidence index — is so important, so you can spot patterns and figure out how that activity correlates to your KPIs.

Big Take Away

Media monitoring used to be about gathering feature stories and mentions about you in traditional and social media. 

Today it’s about discovering business intelligence by benchmarking your internal metrics against external data. 

It’s about measuring your online footprint. You can look at things like:

  • How many people have you engaged versus your competitor?
  • What percentage of feedback that you receive through social is positive, and how does that compare to your sales pipeline?
  • How does what your competitors are spending online impact your revenue? Is there a consistent relationship? Between those numbers?
  • If you analyze the boilerplate paragraph of your competitor’s press releases over time, what strategic insights can you get about their product roadmap?
  • And if you monitor your competitor’s job wanted ads, you can also learn a lot about their product development and sales expansions plans.

Media monitoring used to be about listening for what people were saying about you as a way of tracking widespread beliefs about your company. And it still is only that for a lot of companies.

But for more forward thinking organizations, media monitoring is about comparing what’s being said about you and your organization against a broader control group, which is typically your industry.

Download the 2020 Social Media Monitoring Report and let me know what you think on Twitter.

Photo by mostafa meraji on Unsplash

Sara Lee’s Instagram gets Trolled after Harry Styles SNL Skit

by on November 18, 2019

You know social media meltdowns are mainstream when Saturday Night Lie does skits about them.

On the last show, recording artist Harry Styles plays Dylan, a social media manager who goes “a little off message” in how he “represents the brand” on Instagram.

“People love bread content,” says Dylan, while Styles tries not to bust out laughing, because who really want to see pictures of bread on Instagram anyway?

When confronted, Dylan confesses to having mixed up his personal and professional Instagram accounts.

After the sexually charged sketch aired, Instagramers dog piled the Sara Lee Bread account with all kinds of adult-rated comments like 🍆🍆🍆💦🚂👻 which according to Dylan means “getting railed to death.”

TIP: If you manage social media for a company, avoid using the same app for business and personal.

Social Media Policy Development Training Course

If you’re posting for a brand as part of your job, you’re acting as the company and the company is responsible for everything that you say and do.

But that also means, they get to make the rules about what, where, when and how the content you share is developed, used and published. At this point, companies without official social media policies are just asking for trouble.

In the skit, Dylan posted obscene comments on other people’s posts who hadn’t even like Sara Lee, which made the offense even worse to his superiors, which shows just how mainstream social media marketing has become.

If you’re looking to develop a corporate social media policy, we have a free online course to get you started.

But my advice to Sara Lee at this point is to stop trying to remove the comments and go with it.

Youtube Rolls Out “Made for Kids” Audience Setting

by on November 14, 2019

To enforce the Children’s Online Privacy Protection Act (COPPA) Rule, Youtube has introduced a new “Made for Kids” audience setting in Youtube Studio to ensure content creators identify content for children so they have a way to limit the amount of personal information they collect from those accounts.

Starting January 2020, Made for Kids content will no longer include commenting, personalized ads, info cards or end screen capabilities. Made for Kids channels won’t have Stories, a Community Tab, Notification Bell, Save to Watch Later or Save to playlist functionality.

The new “Made for Kids” audience settings are available at either the channel level or the video level. Youtube will now prompt you to define your audience when you upload new videos as well. And in the US, kids are are defined as 13 and under.

The video sharing platform sent an email to all account holders introducing the new feature yesterday, which a requirement under the settlement. Our free online FTC Disclosure Guidelines Course covers COPPA compliance and is available here.

In addition to the new setting, Youtube says they’ll be using machine learning to identify content that’s clearly made for children. We’ll have to wait and see how that works out. If they detect abuse, they’ll change your audience settings for you. There is an appeal process, if you think your content was categorized.

The changes come ten weeks after Google agreed to pay a record $170 million to settle allegations by the Federal Trade Commission and the New York Attorney General that YouTube illegally collected personal information from children without their parents’ consent.

COPPA is the Children’s Online Privacy Protection Act and was introduced by the FTC to regulates how companies interact with children online. The riles impacts privacy policies for information for children and getting parents’ permission under certain circumstances.

When a company interacts with children under 13 online it is required to:

  • Post a clear and comprehensive online privacy policy describing their information practices for personal information collected online from persons under age 13;
  • Inform parents about what personal information is collected and shared from persons under 13, and to update them if that changes
  • Obtain parental permission, with limited exceptions, prior to any collection, use, or disclosure of personal information from persons under age 13;
  • Provide a reasonable means for a parent to review the personal information collected from their child and to restrict its further use or maintenance;
  • Establish and maintain reasonable procedures to protect the confidentiality, security, and integrity of personal information collected from children under age 13, and…
  • Only retain a child’s personal information for as long as it is necessary to fulfill the purpose for which it was collected. After that, it must be deleted.
  • Also, it’s illegal to make the disclosure of personal information from children a condition of participation.

COPPA applies not just to child-directed websites or services, but any site that integrates outside services, such as apps, browser plug-ins or add-ons, voice over IP services like Skype, location based social networks and advertising networks, or any site that collects personal information from its visitors. 

In summer 2013, the FTC expanded the definition of children’s personal information to include persistent identifiers such as cookies that track a child’s activity online, as well as geolocation information, photos, videos and audio recordings.

Facebook steers clear of committing COPPA violations by restricting use to people 14 and older.  Linkedin was for members 18 years of age and older, but they lowered their age limit to 14 in a bid to connect students and universities.

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