You know social media meltdowns are mainstream when Saturday Night Lie does skits about them.
On the last show, recording artist Harry Styles plays Dylan, a social media manager who goes “a little off message” in how he “represents the brand” on Instagram.
“People love bread content,” says Dylan, while Styles tries not to bust out laughing, because who really want to see pictures of bread on Instagram anyway?
When confronted, Dylan confesses to having mixed up his personal and professional Instagram accounts.
After the sexually charged sketch aired, Instagramers dog piled the Sara Lee Bread account with all kinds of adult-rated comments like 🍆🍆🍆💦🚂👻 which according to Dylan means “getting railed to death.”
TIP: If you manage social media for a company, avoid using the same app for business and personal.Social Media Policy Development Training Course
If you’re posting for a brand as part of your job, you’re acting as the company and the company is responsible for everything that you say and do.
But that also means, they get to make the rules about what, where, when and how the content you share is developed, used and published. At this point, companies without official social media policies are just asking for trouble.
In the skit, Dylan posted obscene comments on other people’s posts who hadn’t even like Sara Lee, which made the offense even worse to his superiors, which shows just how mainstream social media marketing has become.
If you’re looking to develop a corporate social media policy, we have a free online course to get you started.
But my advice to Sara Lee at this point is to stop trying to remove the comments and go with it.