Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • Gov 2.0: Transatlantic Trade and Investment Partnership (T-TIP) Most Discussed Topic in Lithuania

    The proposed Transatlantic Trade and Investment Partnership (TTIP) is one of the most popular topics of conversation on social media in Lithuania, according to a recent study I conducted to inform the digital communications strategy of the US Embassy to Vilnius for Ambassador Deborah A. McCarthy. Our findings also suggest that recent data from Pew Research — which showed […]

  • Strategic Communications: How Tobacco, Oil and Gas Use Doubt to Circumvent Regulators

    Despite the fact that 97% of climate scientists agree that human activity is having a significant impact on climate change, only 50% of the general public holds the same view. This disconnect between scientific consensus and public opinion is nothing new. Businesses that oppose policy changes that threaten their interests have long used paid experts, faux public policy foundations…

  • Social Media in Latin America and the Caribbean Private Sector

    If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas and peer multilaterals in Latin America and the Caribbean.…

  • How To: Activate Your Subscription

    If you purchased single or multi-user access to our library of social media training courses, this post will teach you how to activate your subscription. But before you get started, you’ll need a current browser (we support Firefox, Chrome and IE) and a fast enough broadband connection to watch YouTube videos without excessive buffering latency.…

  • Is Social Media Governance Obsolete?

    Social media governance is supposed to help make sure employees use public social networks responsibly. No one wants to be publicly humiliated, embarrassed or sued for social media misuse. But is it time for social media governance to evolve into something that covers all things digital? Shouldn’t social media governance address social media ethics, social media security, social…

  • FTC Gets Tough on Social Media Disclosure

    In response to the US Federal Trade Commission’s first settlement with an advertiser over a failure to comply with the FTC’s Dotcom Disclosure Guidelines, Comply Socially has released a Social Media Disclosure & Transparency certification program to help advertisers and brand marketers mitigate the risks of provoking deceptive advertising claims.

  • It Wasn’t Culture that Ate Strategy for Lunch…

    Hungry? Good. It’s time to eat. But we won’t be serving 90-day strategies, or corporate culture.  We’re eating governance. Don’t glaze over.  It’s much tastier than you think. You see, while you were at the off-site strategic communications planning session, governance grew up. That’s right.  In the age of the shared digital customer journey, governance…

  • What 3 Security SaaS Vendors Don’t Get About Social Media Governance

    Only 1 in 4 employees thoroughly understands their employer’s social media policy, according to a new report on best practices for social media management and archiving. The study was underwritten by technology vendors Gwava, Proofpoint and Smarsh, who all seek to accelerate growth by making the business case for their SaaS security, threat protection, monitoring,…

  • What If Sharing Replaced Marketing?

    What if instead of hiring someone to build your corporate Twitter account, you trusted everyone to use social media to get their jobs done? The byproduct of all their sharing would be marketing. Instead of “trying” to be authentic, you’d actually BE authentic.  Your work force would use social media to get their jobs done, and organically…