WHAT’S INSIDE
TAUGHT BY
Eric Schwartzman
Consultant Eric Schwartzman specializes in digital strategy, SEO consulting, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
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Social Media Management Training Course
27 social media management training videos on reputation management & online brand management strategySocial media management training is an introductory course to social media marketing using popular online social media tools and software
Social Media Management Job Skills Curriculum:
Intro
1
1:51
Overview
2
1:21
Housekeeping
3
16:43
Social Business
4
2:25
Realistic Objectives
5
2:17
Value Proposition
6
3:22
The Business Case
7
3:10
Control vs. Credibility
8
6:05
Engagement
9
5:39
For the Enterprise
10
4:03
Disruptive Impact
11
8:28
Impact on Reputation
12
6:13
Strategy and Tactics
Hands-On Training
13
7:12
Launch a Blog
14
8:13
Google Analytics
15
10:11
Measure RSS
16
8:23
Embed Photos
17
4:49
Embed PowerPoints
18
7:02
Custom Newsfeeds
Mobile
19
9:45
Audio via Mobile
21
12:42
Video via Mobile
Case Studies
22
11:36
US Dept. of Defense Social Media Policy
23
8:03
PSNH Crisis Communications Incident
24
3:41
Toyota.com Live Streams Prius Reveal
Wrap Up
25
3:25
SoLoMo
26
6:05
Digital Literacy
27
1:10
Next Steps
Total Runtime: 2:43:54
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