WHAT’S INSIDE
  • 143+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
SEO Training Course – Social Media Courses Online

40+ online video tutorials and advice from SEO Training specialists

SEO training course on Google SEO best practices. With tips and tricks from 9 of the world’s top white hat and black hat SEOs.

  • SEO Concepts and Practices – Keyword research, organic vs. paid and earning top rank
  • Keyword modifiers, unbranded keywords, inbound links, anchor text and density analysis
  • Meta data – Browser page titles, meta page descriptions, geo data and meta keywords
  • Keyword validation, writing for search engines, Long Tail and unethical SEO practices
  • Case studies on SEO by Southwest Airlines, AARP and exclusive advice from top SEOs

51% of Web Traffic Arrives through Google Search
People search Google when they’re ready to buy. Stop spending all your time looking for customers and start helping customers find you online by applying the merits of Google SEO when you publish anything online.

Curriculum:
Intro
1
2:47
Overview
1
1:00
Housekeeping
1
0:45
Agenda
1
5:28
Business Case for SEO
Hands-On Training
1
1:36
Organic vs. Referral Track and Visits vs. Uniques
1
5:01
Vocabulary of SEO
1
1:17
Unbranded Keywords
1
6:21
Impact of Research on Reputation
1
4:10
Most Effective SEO Tactics and Most Searched Purchases
1
2:41
White Hat and Black Hat SEO
1
3:35
Ethical SEO and Web Content
1
10:19
Citation Indexing, Inbound Links and Top Level Domains
1
13:08
Anchor Linking Text in Emails, Blog Posts and Word Docs
1
8:27
Meta Data
1
4:50
Dynamic and Generic Meta Data
1
4:54
Keyword Discovery: Related Search
1
2:02
Keyword Modifiers
1
6:28
Analyzing the Meta Data of Top Ranking Sites
1
5:58
Adwords Tool
1
9:55
Keyword Validation
1
6:54
Analyzing Inbound Links and Anchor Text
1
7:53
Mobile SEO
Best Practices
1
5:00
Writing for Search
1
3:07
Long Tail SEO
1
6:01
SEO for Public Companies
1
0:53
Next Steps
Case Studies
1
10:40
AARP
1
2:02
Southwest Airlines
Total Runtime: 2:23:12