WHAT’S INSIDE
  • 141+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Facebook Training Course for Business

40+ videos and exclusive tips and tricks from Facebook employees and social media thought leaders

Learn how the world’s top brands use Facebook to drive traffic, generate leads, gain valuable insights about their customers and increase online conversions via the social web in this Facebook training course.

  • Business applications of Facebook.com and the Facebook mobile app
  • Best practices for managing a Facebook Business Page
  • Increase reach and visibility with Instagram & Foursquare mobile apps
  • Exclusive interviews with Facebook employees & top industry thought leaders
  • Learn to use Pinterest & Google+ for business through step-by-step videos

1.3 Billion Monthly Users Worldwide as of June 2014
Facebook is too big to ignore.  It’s driving the social media revolution. If you don’t know effective Facebook marketing work, this Facebook training course is a comprehensive, fun way to immerse yourself in the top social network.

Curriculum:
Intro
1
2:50
Overview
2
2:06
Housekeeping
3
3:10
Facebook Statistics
Hands-On Training
4
5:55
Facebook Profiles
5
2:39
Privacy Settings
6
1:28
Profile Badges
7
1:23
Vanity URLs
8
2:26
Memorial Pages
9
5:08
Facebook Search
Best Practices
10
6:32
Why & How Businesses Facebook
11
4:44
Covers, Compliance and Cute
12
4:09
Edgerank
13
2:19
Public Figure Pages
14
8:09
Managing Page Timelines
15
2:03
Using Timeline Effectively
16
6:19
Most Engaging Status Updates
17
2:11
Promotions
18
4:59
Sharing Photos & Videos
19
1:31
Sharing Positive Posts
20
6:26
Tagging Status Updates
21
2:44
Like Buttons with Faces
22
9:30
Embedding “Like” Buttons
23
1:13
Facebook Links
24
2:15
Pin, Hide and Remove Posts from Pages
Mobile
25
8:54
Facebook Mobile App & Pages Manager
26
7:45
Instagram
Case Studies
27
9:48
Greenpeace Brandjacks Nestle
Bonus Content
28
4:34
Facebook Open Graph
29
10:37
Google Plus Demo
30
5:12
Pinterest Demo
31
0:41
Wrap Up
Supplemental Resources
32
1:59
Resources Overview
Total Runtime: 2:21:39