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WHAT’S INSIDE
TAUGHT BY
 Eric Schwartzman
B2B Growth Marketing Consultant    Eric Schwartzman is a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
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Blog Training Course – Intro to Tumblr, WordPress and Blogger
45+ videos, supplemental blogging resources and tips from top bloggers
92% of Company Blogs Generate Sales Curriculum:
Intro
1
2:03
Overview
2
1:04
Housekeeping
3
4:46
Business Benefits of Blogs
Key Concepts and Techniques
4
2:53
Blog as Entry Point and Conversation Platform
5
2:47
Blogging Strategy
6
13:07
Anatomy of the Blog
7
3:30
User Generated Content
8
2:25
Risks
Hands-On Training
9
1:59
Selecting a Blogging Platform
10
11:03
Hands-On Demo: Blogger
11
12:33
Hands-On Demo: WordPress
12
8:35
Hands-On Demo: Tumblr
13
5:44
Case Study: Monsanto Corporate Blog
14
1:50
Case Study: Walmarting Across America
15
5:56
Case Study: Blogger Relations at CES
16
4:29
Case Study: B2B Blogging
17
6:14
Case Study: Notorious Kryptonite Lock Fiasco
Online Newsrooms
18
8:37
Case Studies: UCLA Online Newsroom
19
3:01
Corporate Online Newsrooms
20
3:23
Case Study: Toyota Online Newsroom
21
4:21
Case Study: Virginia Tech Shooting
22
22:22
Case Study: Cisco Online Newsroom
Best Practices
23
6:06
Blogger Relations Best Practices
24
5:27
Aligning with Social Media Back Channels
25
3:23
Where to Host Your Blog
26
1:06
Follow Up Resources
Total Runtime: 2:28:44
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LAUNCH COURSE
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