WHAT’S INSIDE
  • 148+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Blog Training Course – Intro to Tumblr, WordPress and Blogger

45+ videos, supplemental blogging resources and tips from top bloggers

Blog Training Course with key concepts, best practices and video tutorials on managing a blog content marketing program.

  • Not just how to blog but why and what to blog about
  • Introduction to the top 3 blogging platforms
  • Comment moderation, blogger outreach and B2B blogging
  • Case studies on Monsanto, Walmart and CES company blogs
  • Exclusive advice, tips and tricks from top bloggers

92% of Company Blogs Generate Sales
Get a strategic introduction to blogging on behalf of an organization or business as well as step-by-step, hands-on demos of how to launch and update Blogger, Tumblr and WordPress blogs. Plus, you’ll learn online newsroom design, development and management best practices though case studies on the UCLA, Toyota, Virginia Tech and Cisco online newsrooms.

Curriculum:
Intro
1
2:03
Overview
2
1:04
Housekeeping
3
4:46
Business Benefits of Blogs
Key Concepts and Techniques
4
2:53
Blog as Entry Point and Conversation Platform
5
2:47
Blogging Strategy
6
13:07
Anatomy of the Blog
7
3:30
User Generated Content
8
2:25
Risks
Hands-On Training
9
1:59
Selecting a Blogging Platform
10
11:03
Hands-On Demo: Blogger
11
12:33
Hands-On Demo: WordPress
12
8:35
Hands-On Demo: Tumblr
13
5:44
Case Study: Monsanto Corporate Blog
14
1:50
Case Study: Walmarting Across America
15
5:56
Case Study: Blogger Relations at CES
16
4:29
Case Study: B2B Blogging
17
6:14
Case Study: Notorious Kryptonite Lock Fiasco
Online Newsrooms
18
8:37
Case Studies: UCLA Online Newsroom
19
3:01
Corporate Online Newsrooms
20
3:23
Case Study: Toyota Online Newsroom
21
4:21
Case Study: Virginia Tech Shooting
22
22:22
Case Study: Cisco Online Newsroom
Best Practices
23
6:06
Blogger Relations Best Practices
24
5:27
Aligning with Social Media Back Channels
25
3:23
Where to Host Your Blog
26
1:06
Follow Up Resources
Total Runtime: 2:28:44