Eric Schwartzman
Digital Marketing Consultant

Eric Schwartzman is a Digital Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template. Download a free copy of his vendor neutral 2020 Media Monitoring Buyers Guide.

FTC Disclosure Guidelines for Social Media

Learn how to promote your business on social networks without provoking deceptive advertising charges from the Federal Trade Commission.

  • Social media management best practices for avoiding a false advertising charge
  • Blogger relations and social media advertising disclosure requirements
  • Compliance with FTC disclosure guidelines on Facebook, Twitter and other social networks
  • Guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more

Learn the FTC Disclosure Guidelines from Social Media
Did you know, you or your employer can be fined up to $11,000 per incident if you use social media for work without disclosing your employee relationship? If you’re based in the US, the Federal Trade Commission has some very specific rules and regulations about what had to be disclosed, and how and where to disclose it, when you use social media for work. For social media managers,  social media marketing and anyone else who manages social media campaigns.


  1. Overview


  2. Introduction


  3. Personal vs. Branded Accounts


  4. Duty to Disclose


  5. How to Disclose


  6. Disclosing on Different Networks


  7. Disclosing Sponsorships


  8. Penalties for Concealment


  9. General Considerations


  10. COPPA


  11. Outro


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