WHAT’S INSIDE
TAUGHT BY
Eric Schwartzman
B2B Growth Marketing Consultant Eric Schwartzman is a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, Shopify SEO, Wine Marketing, SEO Consulting, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
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Twitter Training – Social Media Online Courses
45+ videos and resources, mobile app demos and exclusive tips from top Twitter usersLearn Twitter from this comprehensive social media training course with case studies, best practices and training video tutorials.
1 Billion Users and 500M Tweets Sent Every Day Curriculum:
Beginning
1
2:19
Overview
2
1:59
Introduction
3
1:39
Housekeeping
4
2:08
Intro to Twitter
5
2:36
Anatomy of Twitter
6
6:45
Anatomy of a Tweet
7
2:06
Twitter as Public Record
8
10:51
Unique Value of Twitter for Business
9
12:07
Hands on: Set Up a New Account
10
11:06
Engaging People on Twitter with @Mentions and Hashtags
11
5:26
Hashtags in Practice
12
4:25
Direct Messages
13
0:54
Conclusion
Total Runtime: 40:21
Intermediate
1
1:59
Introduction
2
2:23
Favorites
3
5:04
Followers and Following
4
6:21
Finding Twitter Users
5
2:10
# Discover
6
7:07
Link Shorteners
7
4:14
Twitter Search (Advanced Search)
8
4:06
What to Tweet About
9
2:14
When to Tweet
10
2:20
Most Retweeted Words (Getting Retweeted)
11
3:18
Brand vs. Personal Account
12
4:42
Personal vs Professional Tweets
13
0:54
Outro
Total Runtime: 46:52
Advanced
1
1:59
Introduction
2
4:54
Install a Tweet Button (Tweet Button)
3
5:11
Install a Follow Button (Follow Button)
4
7:42
Install a Faves Widget (Faves Widget)
5
17:43
HootSuite & Klout (HootSuite & Klout)
6
8:11
Twitter App
7
5:24
Tweeting Photos via Instagram
8
8:28
Foursquare
9
3:07
Auto Tweets
10
4:11
Palms Casino: Case Study
11
2:32
Crisis: Whirlpool
12
0:54
Wrap Up
Total Runtime: 1:10:16
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