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WHAT’S INSIDE
TAUGHT BY
 Eric Schwartzman
Consultant    Eric Schwartzman is a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
Download a free copy of the 2020 Media Monitoring Buyers Guide
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SEO Training Course – Social Media Courses Online
40+ online video tutorials and advice from SEO Training specialistsSEO training course on Google SEO best practices. With tips and tricks from 9 of the world’s top white hat SEOs.
51% of Web Traffic Arrives through Google Search Curriculum:
Intro
1
2:47
Overview
1
1:00
Housekeeping
1
0:45
Agenda
1
5:28
Business Case for SEO
Hands-On Training
1
1:36
Organic vs. Referral Track and Visits vs. Uniques
1
5:01
Vocabulary of SEO
1
1:17
Unbranded Keywords
1
6:21
Impact of Research on Reputation
1
4:10
Most Effective SEO Tactics and Most Searched Purchases
1
2:41
White Hat and Black Hat SEO
1
3:35
Ethical SEO and Web Content
1
10:19
Citation Indexing, Inbound Links and Top Level Domains
1
13:08
Anchor Linking Text in Emails, Blog Posts and Word Docs
1
8:27
Meta Data
1
4:50
Dynamic and Generic Meta Data
1
4:54
Keyword Discovery: Related Search
1
2:02
Keyword Modifiers
1
6:28
Analyzing the Meta Data of Top Ranking Sites
1
5:58
Adwords Tool
1
9:55
Keyword Validation
1
6:54
Analyzing Inbound Links and Anchor Text
1
7:53
Mobile SEO
Best Practices
1
5:00
Writing for Search
1
3:07
Long Tail SEO
1
6:01
SEO for Public Companies
1
0:53
Next Steps
Case Studies
1
10:40
AARP
1
2:02
Southwest Airlines
Total Runtime: 2:23:12
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