Category: social media training
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What If Sharing Replaced Marketing?
What if instead of hiring someone to build your corporate Twitter account, you trusted everyone to use social media to get their jobs done? The byproduct of all their sharing would be marketing. Instead of “trying” to be authentic, you’d actually BE authentic. Your work force would use social media to get their jobs done, and organically…
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New Social Media Training Course for Financial Services Providers Available Online
Comply Socially, the nation’s top-rated social media training provider, today released a new social media training course for financial services providers online. The online course shows how to use social networks to see money in motion events like the birth of a child or the death of a parent, without violating FINRA guidance and SEC regulations. “Financial services providers…
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Twitter Training Course Online Just in Time
Today we released an updated, comprehensive online Twitter Training course to teach individuals and organizations how to use Twitter effectively and responsibly for work. Too many embarrassing social media meltdowns happen because of poor judgment and Twitter. Our new Twitter Training online course is designed to teach viewers how to use Twitter for work. But…
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Indiana Pacers Paul George – Social Media Meltdown of the Week
THIS WEEK’s PERP: Paul George, Professional Athlete, Indiana Pacers
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Why No One Trusts Your Social Media Marketing Efforts
Even though we’ve grown accustomed to front lining leadership, marketing and PR to inform the public, research shows that decentralizing external communications by empowering experts, peers and even regular employees to serve as social brand ambassadors is a more sustainable, scalable approach. The problem is, not everyone is skilled in the business of public disclosure.…
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HOW TO: Document Social Media Policy Violations [PODCAST]
[audio:http://ontherecordpodcast.com/pr/otro/electronic/How_To_Document_Social_Media_Policy_Violations.mp3] The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture…
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Social Media Risks Curtail Digital Marketing Budgets
Social media usage at work has become mainstream. Most employees use social media at work everyday. Not just PR and marketing staff, but everyone. Most employees use social media several times over the course of their work day. If they say or share something they shouldn’t — and it’s only a matter of time until…
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Social Media Meltdown of the Week
THIS WEEK’s PERP: Paula Deen, Restaurant Entrepreneur
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How To: Produce Compelling Social Media Education Programs [PODCAST]
Anyone can create an online course. But producing the best social media training is another question entirely. Afterall, companies with the best social media train enterprise wide. But it’s tough to sustain the learners attention with a simple PowerPoint with voiceover. In this simulcast of FIR on Higher Education episode 7 with Kevin Anselmo, Comply…