Category: social media strategy

  • Why No One Trusts Your Social Media Marketing Efforts

    Even though we’ve grown accustomed to front lining leadership, marketing and PR to inform the public, research shows that decentralizing external communications by empowering experts, peers and even regular employees to serve as social brand ambassadors is a more sustainable, scalable approach. The problem is, not everyone is skilled in the business of public disclosure.…

  • HOW TO: Document Social Media Policy Violations [PODCAST]

    [audio:http://ontherecordpodcast.com/pr/otro/electronic/How_To_Document_Social_Media_Policy_Violations.mp3] The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Paula Deen, Restaurant Entrepreneur

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Colleen Cudney, 22, Michigan Resident

  • GM Crisis Raises Digital Literacy Stakes

    As we’re seeing in the case of GM’s ignition switch recall crisis, social media can accelerate the demise of corporate reputation. Though she’s not on Twitter herself, their customer engagement chief Alicia Boler-Davis spoke this week about the critical importance of talking directly to customers via social networks. GM is trying to centralize crisis communications…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Tucker Carlson, Editor-in-Chief of The Daily Caller, Conservative Pundit THE FACTS: Award-winning journalist and conservative pundit engages in offensive sexist Twitter exchange with staff reporter Patrick Howley about Buzzfeed reporter Rosie Gray.  Clumsy attempt to delete Tweets before universe finds out.  Too late.

  • INTERVIEW: The Future of Education with Marina Gorbis

    Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, which is also available as an audio podcast, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy. [audio: http://ontherecordpodcast.com/pr/otro/electronic/Future_of_Ed_Tech.mp3] Eric:  What is…

  • HOW TO: Turn Employees into Social Media Advocates while You Sleep

    It’s a gi-normous claim. But it’s true. We’ve got a way to do it. If you want to automate your employee advocacy efforts, read on. Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process. You had to hire SMEs, secure space, get enough broadband to support…

  • Crisis Communications in the Network Age

    Crisis communications have become tougher than ever and Google, Facebook and Twitter are to blame. Google has shortened our patience thresholds and made waiting for information unbearable. And thanks to Facebook and Twitter with their ticker-like activity streams, we expect new information every time we refresh the screen. Everything else is so five minutes ago.…