Category: social media strategy
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Rapper Desiigner Gets Sued for Talking Smack on Instagram
Ever wonder if you can sue someone for talking bad about you on the internet? Well you came to the right blog post. I’m glad you’re here. But you have to read it to the end for the full answer. Cause the fact is, it depends. Name calling and character assassination on Instagram can lead…
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Facebook Tips for Financial Advisors
If you want to find “money in motion,” Facebook is an excellent place to do it. While you may not choose to share business-oriented posts on Facebook, if you’re connected to your clients and prospects, it’s a great way for Financial Advisors to use social media as a way of keeping an eye on developments…
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Inside Paid Social Mobile with Greg Johns
In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New…
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Content Marketing in a Crowded Market [PODCAST]
How do you devise a B2B content marketing strategy when your competition is already there? When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated? And how do you launch and maintain a content strategy for clients with unrealistic objectives?
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When the Storyteller Is More Important Than the Story
If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story. Whether you’re selling policy or product, the public grows uncertain when influencers argue. If you’re trying to compel…
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Gov 2.0: Transatlantic Trade and Investment Partnership (T-TIP) Most Discussed Topic in Lithuania
The proposed Transatlantic Trade and Investment Partnership (TTIP) is one of the most popular topics of conversation on social media in Lithuania, according to a recent study I conducted to inform the digital communications strategy of the US Embassy to Vilnius for Ambassador Deborah A. McCarthy. Our findings also suggest that recent data from Pew Research — which showed…
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Strategic Communications: How Tobacco, Oil and Gas Use Doubt to Circumvent Regulators
Despite the fact that 97% of climate scientists agree that human activity is having a significant impact on climate change, only 50% of the general public holds the same view. This disconnect between scientific consensus and public opinion is nothing new. Businesses that oppose policy changes that threaten their interests have long used paid experts, faux public policy foundations…
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It Wasn’t Culture that Ate Strategy for Lunch…
Hungry? Good. It’s time to eat. But we won’t be serving 90-day strategies, or corporate culture. We’re eating governance. Don’t glaze over. It’s much tastier than you think. You see, while you were at the off-site strategic communications planning session, governance grew up. That’s right. In the age of the shared digital customer journey, governance…
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What 3 Security SaaS Vendors Don’t Get About Social Media Governance
Only 1 in 4 employees thoroughly understands their employer’s social media policy, according to a new report on best practices for social media management and archiving. The study was underwritten by technology vendors Gwava, Proofpoint and Smarsh, who all seek to accelerate growth by making the business case for their SaaS security, threat protection, monitoring,…