Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • Sourcing and Screening Talent with Social Media [PODCAST]

    Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   LISTEN: [AUDIO:http://ontherecordpodcast.com/pr/otro/electronic/Social_Media_for_Recruiting.mp3]

  • Big Data Analytics within Reach for Salesforce

    Social media monitoring is an important base to cover. But unless you cover all the bases, you’ll never be able to pull meaningful KPIs from social media activity alone. While they don’t a free version like Feedly or Netvibes, the Salesforce Marketing Cloud is definitely the social media monitoring tool closest to unlocking KPIs by…

  • Brian Solis Shares His Ultimate Moment of Truth [PODCAST]

    To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new…

  • Caribou Coffee Brews Digital Crisis of its Own Making

    Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age. I’m not saying press releases aren’t important. But in the age of Facebook, Twitter and other social media, I am…

  • SEC Ruling on Social Media with Glen Gilmore [PODCAST]

    On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…

  • Feedly vs. Google Reader: Social Media Monitoring Shortcomings

    The imminent death of the leading fee social media monitoring service has stirred up quite a ruckus. A whopping 65% of over 7,500 users surveyed by Lifehacker called Feedly, with it’s sleek interface, news suggestion algorithm and integrated social sharing features is the best alternative to Google Reader, which will be discontinued on July 1,…

  • Managing Strategic B2B Social Media Marketing Campaigns [PODCAST]

    How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated…

  • HIPAA Social Media Compliance with Mayo Clinic General Counsel

    In the latest episode of the On the Record…Online podcast, Dan Goldman (@danielg280), general counsel at Mayo Clinic and a member of the Mayo Clinic Center for Social Media Advisory Board, talks about the Health Insurance Portability and Accountability Act, which sets national standards for the security of electronic protected health information and the confidentiality…

  • Book Review: What’s the Future of Business by Brian Solis

    Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing. He…