WHAT’S INSIDE
  • 38+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman is a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
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Social Media Monitoring Course

35+ videos on monitoring Facebook, Twitter & more with Feedly, Salesforce.com, Netvibes, Recorded Future & Traackr

Online social media monitoring course on how to spot buyer-oriented conversations and steer purchasing decisions on the social web.

  • The science of keyword discovery, validation and Boolean filtering
  • Master free, best-of-breed social media monitoring platforms on desktop & mobile
  • Social media monitoring tools comparison of the best premium platforms
  • Leverage social media analytics to find online influencers in your market

Increase Your Social Marketing ROI
Monitor Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using 100% free social media monitoring tools and services. Develop a research-based content marketing strategy with social media analytics. Get in on the Big Data revolution with new applied skills from the top-rated social media training provider.

This course is recommended for social media, marketing, public relations, public affairs, sales professionals, web designers and anyone else who wants to learn how to monitor social media for specific, public discussions.

Curriculum:
1
2:33
Overview
2
2:36
Keyword Filtering
3
2:18
Boolean Filtering
4
4:56
Research Conversations
5
3:07
Google Related Search & Trends
6
2:35
Keyword Modifiers
7
4:19
Monitoring with RSS
8
3:08
Social Media Monitoring Platforms
9
6:14
Feedly: Launch an Account and Monitor News
10
9:19
Feedly: Monitor Blogs, Podcasts and Topics
11
6:29
Feedly: Tweaking the Look and Feel
12
5:24
Feedly: Sharing to Social Networks
13
4:22
Feedly: Follow Buttons
14
5:55
Feedly: Mobile App
15
5:33
Netvibes: New Account Set-up
16
4:32
Netvibes: Adjusting the Look of Tabs and Widgets
17
5:39
Netvibes: Adding Widgets to Blank Tabs
18
3:08
Netvibes: Category Widgets and RSS Feeds
19
6:42
Netvibes: Sharing to Social Networks
20
5:00
Netvibes: Mobile Web Access
21
9:06
Netvibes Premium: Analytics
22
6:08
Netvibes Premium: Importing and Comparing Data
23
6:47
Netvibes Premium: Custom Dashboards
24
6:25
Recorded Future: Intro to Predictive Analytics
25
6:56
Recorded Future: Analyzing Regional Risks
26
6:11
Recorded Future: Accessing Shared Visualizations
27
9:36
Recorded Future: Annotating and Sharing Report
28
8:15
Salesforce.com: Topic Profiles
29
5:40
Salesforce.com: Finding Conversations and Influencers
30
1:12
Salesforce.com: Third-Party Filters
31
2:39
Salesforce.com: Engagement Console
32
4:06
Salesforce.com: Mobile App
33
5:44
Traackr: Engineering Tipping Points
34
6:45
Traackr: Finding, Following and Engaging Influencers
35
8:51
Traackr: Custom Influencer Lists
36
6:08
Traackr: Analysis and Reporting
Total Runtime: 3:14:18
LAUNCH COURSE
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