Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Social Media at Events
27+ videos on using social media at events.
Learn to use social media at events like a pro in this self-paced, online course on increasing anticipation for and conversion rates at special events, trade shows and conferences.
Includes a comprehensive event marketing checklist on video tutorials and online learning demos on how to use social media for events. This is the ultimate event marketing with social media. You won’t find anything this comprehensive from anyone else.Includes case studies, essential social media tools and exclusive interviews with event marketers to get your special event or trade show team up to speed on social media event marketing.
Finding Influencers to Engage in Real Time
Event Marketing Website Best Practices
Event Marketing Webpage Design Best Practices
Event Marketing via Social Sync
Event Marketing via Email
Event Marketing on Google
Event Marketing via Live Blogging
Event Marketing on Foursquare
Event Marketing via Audio and Video
Event Marketing on iTunes
Event Marketing via Search
Event Marketing on Facebook
Event Marketing on LinkedIn
Event Marketing with Twitter Hashtags
Event Marketing on Twitter
Event Marketing on YouTube
Event Marketing on Flickr
Event Marketing on SlideShare
Event Marketing with QR Codes
Event Marketing via Mobile Apps
Exhibitor Event Marketing Case Study: Film & TV Music Podcast
Organizer Event Marketing Case Study: SXSW
Organizer Event Marketing Case Study: National Biodiesel Conference Podcast
ROI and Wrap-Up
ROI of Social Media vs. Trade Show Marketing
Follow Up Resources
Total Runtime: 1:32:29