WHAT’S INSIDE
  • 38+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Social Media at Events

27+ videos on using social media at events.

Learn to use social media at events like a pro in this self-paced, online course on increasing anticipation for and conversion rates at special events, trade shows and conferences.

  • Build strong anticipation for upcoming special events, mall marketing and street events
  • Use social media at trade shows, corporate events, proprietary events and B2B events
  • Leverage social networks for PR campaigns, buzz events, sponsorships and press events
  • Make sure everyone on your team is up to speed so you can social network at scale

Includes a comprehensive event marketing checklist on video tutorials and online learning demos on how to use social media for events. This is the ultimate event marketing with social media.  You won’t find anything this comprehensive from anyone else.Includes case studies, essential social media tools and exclusive interviews with event marketers to get your special event or trade show team up to speed on social media event marketing.

Curriculum:
Intro
1
2:28
Overview
2
1:17
Housekeeping
3
1:30
Finding Influencers to Engage in Real Time
Online Marketing
4
2:20
Event Marketing Website Best Practices
5
4:14
Event Marketing Webpage Design Best Practices
6
3:03
Event Marketing via Social Sync
7
3:07
Event Marketing via Email
8
2:35
Event Marketing on Google
Social Marketing
9
2:57
Event Marketing via Live Blogging
10
2:16
Event Marketing on Foursquare
11
4:00
Event Marketing via Audio and Video
12
6:12
Event Marketing on iTunes
13
3:35
Event Marketing via Search
14
2:44
Event Marketing on Facebook
15
4:14
Event Marketing on LinkedIn
16
5:20
Event Marketing with Twitter Hashtags
17
1:30
Event Marketing on Twitter
18
5:10
Event Marketing on YouTube
19
3:07
Event Marketing on Flickr
20
3:31
Event Marketing on SlideShare
21
3:13
Event Marketing with QR Codes
22
5:20
Event Marketing via Mobile Apps
Case Studies
23
9:20
Exhibitor Event Marketing Case Study: Film & TV Music Podcast
24
1:42
Organizer Event Marketing Case Study: SXSW
25
2:01
Organizer Event Marketing Case Study: National Biodiesel Conference Podcast
ROI and Wrap-Up
26
3:49
ROI of Social Media vs. Trade Show Marketing
27
1:54
Follow Up Resources
Total Runtime: 1:32:29
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