WHAT’S INSIDE
  • 79+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Building a Social Media Business Case – Online Course

30+ videos, sample pitch deck, tips & tricks from top social sales pros

Build a flawless social media business case for clients, coworkers or managers, whether they use social networks in their personal lives or not.

  • How to start with social media selling from government agencies to large & small business
  • Best practices, case studies and exclusive tips and tricks from top industry rainmakers
  • Get a proven methodology for how to sell social media management services
  • Sell the importance of social media marketing to anyone, whether or not they know the basics
  • Includes a customizable PowerPoint template to start selling social media to clients

Construct a Social Media Business Case

Learn social media selling points that resonate with even the most disengaged, technophobic digital immigrants. Leverage a decade of successful social selling experience to clients all over the world including Aboitiz, Boeing, City National Bank, Edison International, Johnson & Johnson, Toyota, UCLA, US Dept. of Defense, US Dept. of State as well as dozens of other small and medium sized businesses.

Curriculum:
Intro to Selling Social Media Marketing Services
1
3:42
How to Sell Social Media Marketing Services: Course Overview
2
7:42
Intro to Selling Social Media Marketing Services: How to Sell Social Media Services
The Wind Up: Getting Ready to Sell Social Media Services
3
1:19
Selling Social Media as an Assett, Not an Expense: How to Sell Social Media Services
4
3:28
Articulating the Value Proposition: How to Sell Social Media to Clients
5
3:22
How to Sell Social Media to the CFO: How to Sell Social Media Marketing Services
6
4:27
Selling Social Media to Skeptics: How to Sell Social Media Marketing
7
2:22
How to Sell Social Media to B2B Marketers: How to Sell Social Media Services
The Pitch: Selling Social Media Services
8
4:01
HOW TO: Sell Social Media through Search Engine Optimization Analysis: How to Sell Social Media Services
9
13:12
HOW TO: Build the Business Case for Social Media Marketing
10
2:23
Position Social Media as a Way to Improve the Effectiveness of Existing Business Activities: How to Sell Social Media
11
4:05
Sell Social Media by Revealing Buyer Activity: How to Sell Social Media
12
10:57
More on Finding Buyer Activity on Social Networks: How to Sell Social Media
13
3:46
Find the Client’s Social Media Champions: How to Sell Social Media Marketing Services
14
5:53
How To Prospect for New Business on a Mobile Device: How to Sell Social Media Services
15
3:09
Assemble Evidence of Buyer Activity: How to Sell Social Media to Clients
16
4:18
Tailor Your Pitch to Your Prospect’s Corporate Culture: How to Sell Social Media Marketing
Wrap Up: Follow Up on Social Media Selling Resources
17
1:29
FREE Chapter Download
Total Runtime: 1:19:35
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