Category: social media policy

  • It Wasn’t Culture that Ate Strategy for Lunch…

    Hungry? Good. It’s time to eat. But we won’t be serving 90-day strategies, or corporate culture.  We’re eating governance. Don’t glaze over.  It’s much tastier than you think. You see, while you were at the off-site strategic communications planning session, governance grew up. That’s right.  In the age of the shared digital customer journey, governance…

  • What 3 Security SaaS Vendors Don’t Get About Social Media Governance

    Only 1 in 4 employees thoroughly understands their employer’s social media policy, according to a new report on best practices for social media management and archiving. The study was underwritten by technology vendors Gwava, Proofpoint and Smarsh, who all seek to accelerate growth by making the business case for their SaaS security, threat protection, monitoring,…

  • New Social Media Training Course for Financial Services Providers Available Online

    Comply Socially, the nation’s top-rated social media training provider, today released a new social media training course for financial services providers online. The online course shows how to use social networks to see money in motion events like the birth of a child or the death of a parent, without violating FINRA guidance and SEC regulations. “Financial services providers…

  • Why No One Trusts Your Social Media Marketing Efforts

    Even though we’ve grown accustomed to front lining leadership, marketing and PR to inform the public, research shows that decentralizing external communications by empowering experts, peers and even regular employees to serve as social brand ambassadors is a more sustainable, scalable approach. The problem is, not everyone is skilled in the business of public disclosure.…

  • Federal Judge Says Required Social Media Disclaimers are Unlawful

    Time to update your social media policy again. Requiring your employees to include a disclaimer in their social media posts that their opinions are their own is “unreasonably burdensome” and unlawful, according to a federal judge. The development is just the latest in a series of decisions by the National Labor Relations Board, which has…

  • HOW TO: Document Social Media Policy Violations [PODCAST]

    [audio:http://ontherecordpodcast.com/pr/otro/electronic/How_To_Document_Social_Media_Policy_Violations.mp3] The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture…

  • Social Media Risks Curtail Digital Marketing Budgets

    Social media usage at work has become mainstream. Most employees use social media at work everyday.  Not just PR and marketing staff, but everyone. Most employees use social media several times over the course of their work day. If they say or share something they shouldn’t — and it’s only a matter of time until…

  • Angry Tweet Infuriates Kansas Board of Regents

    When state legislators threatened to cut funding to the University of Kansas because a journalism professor sent out an angry tweet blaming the NRA for the Washington Navy Yard Shooting, the Kansas Board of Regents issued a Draconian social media policy to try and deter faculty and staff from saying anything that could encite scrutiny…