Digital Marketing Training

PREREQUISITES
  • Use browser tabs
  • Point, click, drag, drop, cut and paste.
  • Secure a wireless internet connection on your computer
  • Search the web and log into Facebook and LinkedIn
  • Check your email and browse the web on your computer
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
CEO, Comply Socially
Follow Eric on TwitterEric's Facebook ProfileEric's LinkedIn Profile
Eric Schwartzman is a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
Download a free copy of the 2020 Media Monitoring Buyers Guide
Social Media Training Bootcamp – Seminars & Online Courses

2-Day Social Media Training with Step-By-Step Exercises, Case Studies & Best Practices

Update your professional skills in this fast-paced, introductory social media training from the world’s top-rated social media instructor.

  • Facebook, Twitter, LinkedIn, Blogs, SEO, YouTube, Flickr, Netvibes, Diigo and more
  • Achieve business, sales and marketing objectives with social networks
  • Share engaging images, audio and video on social networks
  • Monitor social media by keyword with 100% free online tools
  • Search engine optimize your content and outrank your competitors on Google

Social Media Training for Professionals
As of January 2014, 74% of online adults use social networks and 71% of them are on Facebook, but only 12% know how to tag posts. And even fewer have the social media marketing skills to optimize status updates for Edgerank, edit the meta data of their shares or construct, rich backdated timelines without saturating their newsfeeds.

Develop your professional social media communication skills. Learn popular methodologies and frameworks.  Devise and execute successful social marketing strategies. Get practical tips and tricks to increase the effectiveness of your outreach efforts at one of the most recommended social media courses.

Join best-selling author Eric Schwartzman, who has led social media classes at Boeing, Johnson & Johnson, UCLA, United States Marine Corps, US Dept. of State, Toyota and dozens more over the world, at our digital training facility for this exciting professional development seminar.

A self-paced, online version of this Social Media Boot Camp will be made available to seminar attendees at the training venue at a reduced rate.

Day 1 – Social Media Bootcamp 2014 Agenda
Social Media Strategy Training
1
Impact of the Rise of Social
2
Basic Rules of Engagement
3
Matching Strategy to Risk Tolerance
4
Selling Social Media Marketing to Managers & Clients
5
Social Media Policy Development Best Practices
Morning Break
Social Media Monitoring Tools Training
6
Search & Social Keyword Discovery Training
7
Dashboards vs. Email Alerts
8
Monitoring with Netvibes
9
Mapping with Diigo
10
Content Curation
Lunch
11
Launch a Blog & Hyperlink Anchor Text
12
Embed Royalty-Free Photos
13
Embed YouTube Videos
14
Embed a custom newsfeed
15
Basic HTML
Afternoon Break
Socializing Your Website
16
Online Newsroom Best Practices Training
17
Blogging Best Practices
18
Embeds, Plug-Ins and Widgets
19
Dark Sites for Crisis Communications
20
Operational Framework for Integrating Social Media into External Communications
Day 2 – Social Media Boot Camp 2014 Agenda
SEO Training
1
Basic Principles
2
Backlinks as Influencer Metrics
3
Writing for Search Training
4
Understanding Meta
5
SEO for Press Releases, Images, Audio & Video
6
SEO for PDFs and Flash
Morning Break
Twitter Functionality Training
7
Account Names and Twitter IDs
8
Pics and Bios
9
Anatomy of Twitter
10
Anatomy of a Tweet
11
Followers & Followings
12
Social Discovery & Trends
13
Anatomy of a Tweet
14
@mentions
15
Retweets
16
Direct Messages
17
Twitbots
18
Favorites
19
Hashtags
20
Link Shortners
21
Lists
22
Advanced Search
23
Social Sync
24
Mobile App
Twitter Best Practices Training
25
Embedding Tweets
26
Embedding Follow buttons
27
Embedding Tweet buttons
28
Embedding faves widgets
30
News Jacking
31
Twixclusives
32
Twitter Event Marketing
33
Tweetchats
34
Hootsuite
35
Klout Filters
Lunch
Facebook Training
Facebook Functionality Training
36
Security & Privacy
37
Paid vs. Organic
38
Profiles vs. Pages
39
Vanity URLs
40
“Use Facebook as…”
41
Edgerank
42
Likes, Comments & Shares
43
Graph Search
44
Posts vs. Shares
45
Posting Images, Links and Videos
46
Tags and Geotags
47
Hashtags
48
Editing Meta
49
Scheduling
50
Backdating
51
Pinning & Highlighting
52
Pages Manager App
Facebook Engagement Best Practices Training
53
Length
54
Frequency
55
Best Time of Day
56
Best Days of the Week
57
Questions
58
Third-Party Posts
59
Promotions
60
Soliciting Reviews
61
Response Times
62
Short URLs
63
Embed a Like Button
64
Embed a Like Box
Afternoon Break
LinkedIn Training
LinkedIn Functionality Training
65
Security & Privacy
66
Completing Your Profile
67
Turning Off Profile Updates
68
Managing Notifications
69
Vanity URLs
70
Endorsements & Recommendations
71
Social Sync
72
LinkedIn Search
73
Sharing on LinkedIn Groups
74
Embedding Profile Badges
75
Embedding Share Buttons
76
Crowdsourcing Industry News
77
Blogging on LinkedIn
78
Company Pages
79
Mobile App
LinkedIn Best Practices Training
80
Profile Optimization
81
Checking Profile Views
82
LinkedIn Sign-In Buttons
83
B2B Social Networking Strategy
84
Evaluating LinkedIn Group Statistics
85
Posting Company Updates
86
Company Page Management
87
B2B Community Management

Increase retention by combining this social media training workshop with our online social media marketing courses.

For Best Results

To ensure the highest degree of satisfaction, it is helpful if attendees also arrive with:

  • Have the most current version of your preferred internet browser installed.
  • All demonstrations are conducted in Firefox.
  • An authenticated Gmail account
  • A Twitter account
  • Authenticated Facebook account
  • Authenticated Linkedin account
  • Bring a laptop capable of accessing a public wireless hotspot.
  • Bring your laptop charger.
  • No tablets.
  • Your laptop should be able to access the Internet directly, rather than through a VPN.
  • Your computer should be free of any blocking software that restricts access to social networking websites.

Other Recommendations for Advanced Attendees
It’s by no means a necessity, but if you have access to any of the following services, it would be helpful to secure access prior to arrival at the seminar.  Bring your user name and password for:

  • Facebook Page Admin Access
  • Google Adwords Account Access
  • Google Analytics Account Access

Event Marketing Resources
Are you responsible for marketing a Comply Socially training at your next event? Below are resources to support your effort:

  • Venue Hosting Recommendations [PDF]: If you will be hosting a social media training session at your facility that includes hands-on exercises, here are room/AV set-up recommendations for the ideal digital learning environment.
  • Image Assets: A collection of training images, display ads and headshots to promote an upcoming Comply Socially training.
  • Testimonials: Attendee testimonials from prior trainings.
  • Video Assets: Embeddable online video ads.
Creative Commons License

Social Media Boot Camp Agenda by www.ericschwartzman.com is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. www.socialmediabootcamp.com is property of Schwartzman & Associates, Inc.

 Dec 2-3, 2014
 MicroTek – NYC
90 Broad Street
11th Floor
New York, NY 10004
 Certificate of Completion
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