Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • Content Marketing in a Crowded Market [PODCAST]

    How do you devise a B2B content marketing strategy when your competition is already there? When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated? And how do you launch and maintain a content strategy for clients with unrealistic objectives?

  • When the Storyteller Is More Important Than the Story

    If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story. Whether you’re selling policy or product, the public grows uncertain when influencers argue. If you’re trying to compel…

  • How SAP Practices Cross-Cultural Brand Advocacy Worldwide [PODCAST]

    In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…

  • Gov 2.0: Transatlantic Trade and Investment Partnership (T-TIP) Most Discussed Topic in Lithuania

    The proposed Transatlantic Trade and Investment Partnership (TTIP) is one of the most popular topics of conversation on social media in Lithuania, according to a recent study I conducted to inform the digital communications strategy of the US Embassy to Vilnius for Ambassador Deborah A. McCarthy. Our findings also suggest that recent data from Pew Research — which showed…

  • Strategic Communications: How Tobacco, Oil and Gas Use Doubt to Circumvent Regulators

    Despite the fact that 97% of climate scientists agree that human activity is having a significant impact on climate change, only 50% of the general public holds the same view. This disconnect between scientific consensus and public opinion is nothing new. Businesses that oppose policy changes that threaten their interests have long used paid experts, faux public policy foundations…

  • Social Media in Latin America and the Caribbean Private Sector

    If you’re curious if and how the Latin America and the Caribbean private sector uses social media, this post is for you. My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas and peer multilaterals in Latin America and the Caribbean.…

  • How To: Activate Your Subscription

    If you purchased single or multi-user access to our library of social media training courses, this post will teach you how to activate your subscription. But before you get started, you’ll need a current browser (we support Firefox, Chrome and IE) and a fast enough broadband connection to watch YouTube videos without excessive buffering latency.…

  • Is Social Media Governance Obsolete?

    Social media governance is supposed to help make sure employees use public social networks responsibly. No one wants to be publicly humiliated, embarrassed or sued for social media misuse. But is it time for social media governance to evolve into something that covers all things digital? Shouldn’t social media governance address social media ethics, social media security, social…

  • FTC Gets Tough on Social Media Disclosure

    In response to the US Federal Trade Commission’s first settlement with an advertiser over a failure to comply with the FTC’s Dotcom Disclosure Guidelines, Comply Socially has released a Social Media Disclosure & Transparency certification program to help advertisers and brand marketers mitigate the risks of provoking deceptive advertising claims.