Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • Social Media Manners at Work: 5 Tips

    Social Media Manners at Work: 5 Tips

    While you’re no doubt already using social media for personal communications, if you decide to use it for business as well, be mindful of the fact that everything you do and say is recorded, discoverable and could be used against you as evidence in a court of law. Seriously. Even if you think it’s gone,…

  • FDA Social Media Policy: REVIEW

    The FDA Social Media Policy [PDF] is unlikely to achieve it’s stated purpose of encouraging “…the use of school media technologies to enhance communications.” If you use Social Media for Healthcare then you know that developing social media policies at big organizations is tough business. Anyone who’s done it will tell you. Still, given that many social media policies…

  • DHS to Screen Social Media Activity of Visa Applicants

    The Department of Homeland Security is working on a plan to expand scrutiny of social-media posts as part of its visa application process before certain people are allowed to enter the country according to a report from Dow Jones Newswires. The move is part of a new focus on the use of social-networking sites following…

  • Accelerating IT Adoption with eLearning

    Subscribe: iTunes | Android | RSS IN THIS EPISODE:  Find out SAP is using Online Training for IT to drive adoption of their latest software products, and why social networks will need better legal chops to stand up to DMCA take down requests from sleazy operations like Ashley Madison NEWS & TRENDS Eric and Paul…

  • Inside Paid Social Mobile with Greg Johns

    In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New…

  • How to Prevent a Social Media Crisis

    Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use. Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist. Welcome to the world of social media ethics,…

  • Content Marketing in a Crowded Market [PODCAST]

    How do you devise a B2B content marketing strategy when your competition is already there? When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated? And how do you launch and maintain a content strategy for clients with unrealistic objectives?

  • When the Storyteller Is More Important Than the Story

    If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story. Whether you’re selling policy or product, the public grows uncertain when influencers argue. If you’re trying to compel…

  • How SAP Practices Cross-Cultural Brand Advocacy Worldwide [PODCAST]

    In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…