The Department of Homeland Security is working on a plan to expand scrutiny of social-media posts as part of its visa application process before certain people are allowed to enter the country according to a report from Dow Jones Newswires.
The move is part of a new focus on the use of social-networking sites following the shooting rampage in San Bernardino, Calif., two weeks ago.
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IN THIS EPISODE: Find out SAP is using eLearning to drive adoption of their latest software products, and why social networks will need better legal chops to stand up to DMCA take down requests from sleazy operations like Ashley Madison
NEWS & TRENDS
Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to get online publishers not to share their customer list, and the inherent tension social networks face as news providers, particularly if they lack the legal chops to stand up to take down requests under the Fair Use Doctrine.
SPECIAL GUESTS: NIR ROSTOKER AND KATRIN ELK OF SAP
With cloud, mobility and big data reshaping the way information technology is delivered and consumed, agile business is critical to driving fast implementation of new software and services.
In this podcast, Paul and Eric talk to Nir Rostoker, VP of UX and Mobile, Solution and Packaging at SAP, and openSAP e-learning architect Katrin Elk and about how they used an online course and a crowdsourcing initiative to drive and scale adoption of SAP Fiori, a new user experience-building tool for SAP software. Enthusiasts built more than 1,500 Fiori apps, driving word-of-mouth awareness of both the product and the openSAP e-learning platform.
SAP has been expediting sales cycles by connecting buyers with customers from similar verticals in the SAP Community Network, which Paul and Eric covered in their B2B marketing book, so it’s fitting to see SAP take the lead on the use of e-learning to drive technology adoption as well.
In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New Hampshire that finds most Americans do not believe ‘data for discounts’ is a square deal.
“It’s a misnomer that people don’t trust the media,” says Greg Johns. “The truth is that people rely on paid media quite a bit to make decisions, and they rely on brands to help guide them.”
Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use.
Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist.
Welcome to the world of social media ethics, where the things that marketers and PR practitioners don’t know can put their clients out of business.
Content Marketing Strategist and Former IBM Distinguished Engineer Mike Moran shares his content marketing strategy template to B2B marketing practitioners.
How do you devise a B2B content marketing strategy when your competition is already there?
When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated?
And how do you launch and maintain a content strategy for clients with unrealistic objectives? [continue reading…]