Category: Uncategorized

  • 4 Unsung Social Media Misfires

    I’m not going to tell you about Justin Sacco, Dominos or @BPGlobalPR.  But before I do let my 4 unsung social media misfires out of the bag, let me tell you why you should pay attention. As the CEO of a company that specialize in social media ethics, privacy and security training for employees, I’m…

  • How To: Produce Compelling Social Media Education Programs [PODCAST]

    Anyone can create an online course. But producing the best social media training is another question entirely. Afterall, companies with the best social media train enterprise wide. But it’s tough to sustain the learners attention with a simple PowerPoint with voiceover. In this simulcast of FIR on Higher Education episode 7 with Kevin Anselmo, Comply…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Colleen Cudney, 22, Michigan Resident

  • Social Media Risk Assessment with Glen Gilmore

    With social media risk assessment becoming more mainstream, we asked attorney Glen Gilmore — a veritable social media risk management expert — to share his take on the risks and opportunities social media in the workplace presents to employers and employees alike. Glen is the author of the upcoming book Social Media Law For Business from McGraw…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Tucker Carlson, Editor-in-Chief of The Daily Caller, Conservative Pundit THE FACTS: Award-winning journalist and conservative pundit engages in offensive sexist Twitter exchange with staff reporter Patrick Howley about Buzzfeed reporter Rosie Gray.  Clumsy attempt to delete Tweets before universe finds out.  Too late.

  • Social Media at Work: Deciding What to Keep Private

    When you engage in dialogue on popular social networks like Facebook, Twitter or Linkedin, you’re having a discussion in a public environment. If you have the ability to use popular social networks at work to get your job done, the public nature of social media brings with it marketing benefits, because the interaction can be…

  • If You Want Business Intelligence from Big Data, Forget About the Data

    I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He’s a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise. He also told me how to use past conversations to try and predict the future, why teens are…

  • What’s Your Social Media Risk Management Plan?

    You’ve been social marketing for a while now. And you realize that unless you engage others consistently, your reach is limited. You want to get other people in your organization liking and commenting on your shares. You want your co-workers outside of marketing and PR to get on social media too, cause if you can…

  • A Digital Marketer’s Secret to Staying Current: The BeanCast

    If you want to stay current on big tech issues impacting marketing and advertising by listening instead of reading, and you want multiple perspectives on from people in the trade, check out the BeanCast. [audio:http://beancast.evanbooth.com/shows/0286_The_BeanCast_Marketing_Podcast_Who_Farted.mp3] It’s an audio podcast recorded every Sunday by Bob Knorpp (He runs The Cool Beans Group and his clients include…