Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • How to Teach Social Media to Business Leaders: Interview with Jeanne Meister

    Jeanne Meister is co-author of The 2020 Workplace book  and Partner of Future Workplace, a firm  provides executive education to HR leaders and high-potential managers to build the skills and capabilities needed for success in the workplace of the future. Her Generational IQ™ Program helps human resource professionals gain new insights into how working with multiple…

  • Why Social Media Policies Don’t Work

    As social media matures from a marketing to a mainstream communications channel, organizations need to look beyond social media policy if they want employees to use it effectively and responsibly at work. If organization’s want to leverage the value of social media, they must engage at scale through the broadest possible constituency.  An amazing social…

  • The Dirty Little Secret about Social Media Policies

    Social media policies are certainly useful when an employer needs to take disciplinary action against and employee for misconduct. But they don’t help employees use social media effectively or responsibly. At least not most employees. And that’s because few people actually read corporate policy. And if they do, even fewer understand what they’re reading.

  • Crisis Communications in the Network Age

    Crisis communications have become tougher than ever and Google, Facebook and Twitter are to blame. Google has shortened our patience thresholds and made waiting for information unbearable. And thanks to Facebook and Twitter with their ticker-like activity streams, we expect new information every time we refresh the screen. Everything else is so five minutes ago.…

  • Legal Aspects of Spying on Coworkers [PODCAST]

    Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?   If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,…

  • Social Media Legal Issues at Work

    Heather Bussing (@heatherbussing), California employment lawyer discusses Social Media’s Real Legal Issues.  Ms. Bussing is a labor and employment law specialist with 25-years experience.   In this episode, she explains why social media policies are not the best way to manage what employees can and cannot say on social media, Section 7 of the NLRA…

  • Homeland-Embassy Social Media Strategy

    In this post, I’m going to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is…

  • Social Media Best Practices in HR [PODCAST]

    Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record…Online podcast. We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract…

  • How Sodexo Uses a Mobile App to Recuit Talent [PODCAST]

    Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on…