Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • What’s Your Social Media Risk Management Plan?

    You’ve been social marketing for a while now. And you realize that unless you engage others consistently, your reach is limited. You want to get other people in your organization liking and commenting on your shares. You want your co-workers outside of marketing and PR to get on social media too, cause if you can…

  • EXCLUSIVE: Altimeter’s Ed Terpening on Social Media Education

    Ed Terperning (@edterpening) is a Plein Air Artist and social media analyst at the Altimeter Group.  He recently coauthored a new report titled Social Media Education for Employees with Charlene Li (@charleneli) which details how organizations reduce social media risk and activate employee advocacy programs at scale through internal social media training programs for employees,…

  • A Digital Marketer’s Secret to Staying Current: The BeanCast

    If you want to stay current on big tech issues impacting marketing and advertising by listening instead of reading, and you want multiple perspectives on from people in the trade, check out the BeanCast. [audio:http://beancast.evanbooth.com/shows/0286_The_BeanCast_Marketing_Podcast_Who_Farted.mp3] It’s an audio podcast recorded every Sunday by Bob Knorpp (He runs The Cool Beans Group and his clients include…

  • INTERVIEW: Big Data Horrors and Highlights with Jeff Jonas

    Want to protect yourself from social engineering scams? Don’t just train yourself. Analyze Big Data. Every wonder how the Las Vegas casinos brought down the MIT card counting team?  They consulted Big Data. How do Wall Street traders figure every millisecond they speed their trading algorithms makes them $100 million more a year? Two words.…

  • INTERVIEW: The Future of Education with Marina Gorbis

    Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, which is also available as an audio podcast, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy. [audio: http://ontherecordpodcast.com/pr/otro/electronic/Future_of_Ed_Tech.mp3] Eric:  What is…

  • 3 Ways Target Breach Victims Can Protect Themselves from Identity Theft

    If you are one of the 110 million shoppers affected by the recent security breach at Target Stores, this post has 3 important steps you should take to protect yourself. Every year, 11.5 million people in the US are victims of identity theft. In 2013, victims suffered $21 billion US dollars in losses. If your…

  • How Social Media Training Can Help You Make a Difference in the World

    Sixty-two percent of companies have no social media education program, yet developing one remains a top priority according to industry research. Got what it takes to help us tap into this exploding market opportunity? Revenues for the self-paced eLearning industry in North America were $21.9 billion in 2011 and that number is set to hit…

  • HOW TO: Turn Employees into Social Media Advocates while You Sleep

    It’s a gi-normous claim. But it’s true. We’ve got a way to do it. If you want to automate your employee advocacy efforts, read on. Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process. You had to hire SMEs, secure space, get enough broadband to support…

  • Interview: Inside the Social Data Economy with IBMer Inho So Chu

    In case you haven’t heard, we’ve shifted from an information economy to a data economy. What’s the difference? There’s simply too much information from too many sources for anyone to realistically gain insights manually.  So if you want to leverage information to inform economic, social or political decisions, you need a way to analyze data…