Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • GM Crisis Raises Digital Literacy Stakes

    As we’re seeing in the case of GM’s ignition switch recall crisis, social media can accelerate the demise of corporate reputation. Though she’s not on Twitter herself, their customer engagement chief Alicia Boler-Davis spoke this week about the critical importance of talking directly to customers via social networks. GM is trying to centralize crisis communications […]

  • Social Media Risk Assessment with Glen Gilmore

    With social media risk assessment becoming more mainstream, we asked attorney Glen Gilmore — a veritable social media risk management expert — to share his take on the risks and opportunities social media in the workplace presents to employers and employees alike. Glen is the author of the upcoming book Social Media Law For Business from McGraw…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Tucker Carlson, Editor-in-Chief of The Daily Caller, Conservative Pundit THE FACTS: Award-winning journalist and conservative pundit engages in offensive sexist Twitter exchange with staff reporter Patrick Howley about Buzzfeed reporter Rosie Gray.  Clumsy attempt to delete Tweets before universe finds out.  Too late.

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Rupert Murdoch, Chairman, News Corp. THE FACTS: Public face of leading multi-media empire floats bizarre conspiracy theory about Malaysian flight disappearance. THE INCRIMINATING EVIDENCE:

  • Social Media at Work: Deciding What to Keep Private

    When you engage in dialogue on popular social networks like Facebook, Twitter or Linkedin, you’re having a discussion in a public environment. If you have the ability to use popular social networks at work to get your job done, the public nature of social media brings with it marketing benefits, because the interaction can be…

  • If You Want Business Intelligence from Big Data, Forget About the Data

    I had a chance to interview Dr. Marc Teerlink, Global Strategist & Data Scientist at IBM recently. He’s a fascinating guy, and we spoke about using social media monitoring tools to separate the signal from the noise. He also told me how to use past conversations to try and predict the future, why teens are…

  • What’s Your Social Media Risk Management Plan?

    You’ve been social marketing for a while now. And you realize that unless you engage others consistently, your reach is limited. You want to get other people in your organization liking and commenting on your shares. You want your co-workers outside of marketing and PR to get on social media too, cause if you can…

  • EXCLUSIVE: Altimeter’s Ed Terpening on Social Media Education

    Ed Terperning (@edterpening) is a Plein Air Artist and social media analyst at the Altimeter Group.  He recently coauthored a new report titled Social Media Education for Employees with Charlene Li (@charleneli) which details how organizations reduce social media risk and activate employee advocacy programs at scale through internal social media training programs for employees,…

  • A Digital Marketer’s Secret to Staying Current: The BeanCast

    If you want to stay current on big tech issues impacting marketing and advertising by listening instead of reading, and you want multiple perspectives on from people in the trade, check out the BeanCast. [Audio clip: view full post to listen] It’s an audio podcast recorded every Sunday by Bob Knorpp (He runs The Cool…