FDA Social Media Guidance & Mobile Medical Apps [PODCAST]

Screen Shot 2014-05-30 at 2.55.50 PMWhat steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?
[audio: http://ontherecordpodcast.com/pr/otro/electronic/FDA_Social_Media_Guidance.mp3]
We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.
Digital drug marketing topics discussed:
And much, much more!
Reference links:
  1. Pharma Guy Social Media Compendium [PDF]
  2. FDA Approved Medical Mobile Apps
  3. Dose of Digital: Social Media Wiki
About the Host:
Eric Schwartzman is CEO of social media compliance training provider Comply Socially, which helps employers manage the risk and capitalize on the opportunities of social media in the workplace.  Follow him on Twitter @ericschwartzman.
photo by J. Troha