Category: social media training
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Opinion: How AI, SIM Cards, and Social Media Manipulate Public Opinion for Profit
The wisdom of the crowd is no longer organic. The crowd is fake. Social media is not the digital commons we hoped it would become. Instead, it’s a playground for manipulation, where artificial trends are being engineered to shape public opinion. From PR firms and extremist groups to corporations and politicians, a range of actors…
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TikTok Ban: What Compliance Officers Need to Know Now
As the U.S. Supreme Court hears arguments over TikTok’s fate, compliance officers face mounting pressure to navigate legal risks tied to social media platforms. TikTok is used by over 170 million Americans, according to a company statement, and its ad revenue in the U.S. was projected to exceed $8 billion in 2024. Insider Intelligence With…
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Social Media Marketing: New Online Safety Act Reshaping Strategy in UK
For social media marketers, the stakes have never been higher. The UK’s Online Safety Act (OSA) brings sweeping changes that demand not only compliance but also a fundamental reevaluation of strategies. In 2022, global spending on social media advertising surpassed $226 billion, highlighting the critical role of platforms in shaping consumer behavior. Statistica This post…
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SEO Training Courses: Internet Marketing Gold Review (with Promo Code)
If you want to learn how to optimize your digital marketing efforts on WordPress, Shopify, and Google Business Profile so you can drive more organic traffic, read this post about Internet Marketing Gold, which is a new SEO training course library that is amazing. I’m getting so much value out of it, that I decided…
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GDPR & CCPA Compliance Requirements – What You Need to Know
If you’re marketing to a variety of online audiences, you’ve probably heard the term GDPR by now. But what is GDPR? What’s CCPA? And how do they impact you and your digital marketing team? CCPA compliance requirements often get overlooked. But they shouldn’t. Fines and penalties, while rare, could put you out of business if…
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Getting Actionable Business Insights from Social Media Analytics
With dozens of social media monitoring platforms to choose from, selecting the best solutions is a daunting task. Weighting features by priority and figuring out which platform does what is tough when it comes to social media monitoring, because there’s not much in depth information available you pick. There’s a ton of general information out…
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Sara Lee’s Instagram gets Trolled after Harry Styles SNL Skit
You know social media meltdowns are mainstream when Saturday Night Lie does skits about them. On the last show, recording artist Harry Styles plays Dylan, a social media manager who goes “a little off message” in how he “represents the brand” on Instagram. “People love bread content,” says Dylan, while Styles tries not to bust…
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Ethics and Compliance are Central Themes of New USC Annenberg Center for PR Report
Seventeen of the 30 essays in this year’s Relevance Report 2020 from the USC Annenberg Center for PR deal with ethics and compliance issues public relations professionals face as a result of technology. There are anecdotes about corporations going rogue, marketers ignoring disclosure regulations and app makers violating privacy law. Truth in Social Advertising Let’s…
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Cambridge Analytica and Personal Privacy
Digital marketers have been profiling consumers psychographically for some time now. But the Cambridge Analytica Facebook Psychographic Advertising Controversy marks the first time people appreciated the risks. By making it easier than ever to share your thoughts, ideas and activities online, social media blurs the lines between public and private information. Cause while social networks…