Category: Brian Solis

  • HOW TO: Document Social Media Policy Violations [PODCAST]

    [audio:http://ontherecordpodcast.com/pr/otro/electronic/How_To_Document_Social_Media_Policy_Violations.mp3] The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture…

  • Social Media Risks Curtail Digital Marketing Budgets

    Social media usage at work has become mainstream. Most employees use social media at work everyday.  Not just PR and marketing staff, but everyone. Most employees use social media several times over the course of their work day. If they say or share something they shouldn’t — and it’s only a matter of time until…

  • Book Review: What’s the Future of Business by Brian Solis

    Most businesses think social media is for marketing. Digital analyst Brian Solis disagrees. In his new book What’s the Future of Business: Changing the Way Businesses Create Experiences, Solis explains how the dynamic customer journey inspires “intentional experiences” before, during and after the decision to purchase which go far beyond the call of marketing. He…