Category: B2B Social Media

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Tucker Carlson, Editor-in-Chief of The Daily Caller, Conservative Pundit THE FACTS: Award-winning journalist and conservative pundit engages in offensive sexist Twitter exchange with staff reporter Patrick Howley about Buzzfeed reporter Rosie Gray.  Clumsy attempt to delete Tweets before universe finds out.  Too late.

  • Interview: Inside the Social Data Economy with IBMer Inho So Chu

    In case you haven’t heard, we’ve shifted from an information economy to a data economy. What’s the difference? There’s simply too much information from too many sources for anyone to realistically gain insights manually.  So if you want to leverage information to inform economic, social or political decisions, you need a way to analyze data…

  • Managing Strategic B2B Social Media Marketing Campaigns [PODCAST]

    How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated…