Category: B2B Social Media

  • Inside Paid Social Mobile with Greg Johns

    In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New…

  • How to Prevent a Social Media Crisis

    Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use. Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist. Welcome to the world of social media ethics,…

  • Content Marketing in a Crowded Market [PODCAST]

    How do you devise a B2B content marketing strategy when your competition is already there? When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated? And how do you launch and maintain a content strategy for clients with unrealistic objectives?

  • How SAP Practices Cross-Cultural Brand Advocacy Worldwide [PODCAST]

    In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…

  • Strategic Communications: How Tobacco, Oil and Gas Use Doubt to Circumvent Regulators

    Despite the fact that 97% of climate scientists agree that human activity is having a significant impact on climate change, only 50% of the general public holds the same view. This disconnect between scientific consensus and public opinion is nothing new. Businesses that oppose policy changes that threaten their interests have long used paid experts, faux public policy foundations…

  • Why No One Trusts Your Social Media Marketing Efforts

    Even though we’ve grown accustomed to front lining leadership, marketing and PR to inform the public, research shows that decentralizing external communications by empowering experts, peers and even regular employees to serve as social brand ambassadors is a more sustainable, scalable approach. The problem is, not everyone is skilled in the business of public disclosure.…

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Paula Deen, Restaurant Entrepreneur

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Colleen Cudney, 22, Michigan Resident

  • Social Media Meltdown of the Week

    THIS WEEK’s PERP: Tucker Carlson, Editor-in-Chief of The Daily Caller, Conservative Pundit THE FACTS: Award-winning journalist and conservative pundit engages in offensive sexist Twitter exchange with staff reporter Patrick Howley about Buzzfeed reporter Rosie Gray.  Clumsy attempt to delete Tweets before universe finds out.  Too late.