WHAT’S INSIDE
  • 49+ minutes of HD Video
TAUGHT BY
Vanessa McGrady
Vanessa McGrady Social Media Strategist
Follow Vanessa on TwitterVanessa's LinkedIn Profile
Vanessa McGrady is an award-winning journalist, social media strategist and health care communications specialist who uses her talents for the betterment of corporate culture, communities and the environment. She specialties include executive speechwriting, presentation and project management; coordination of internal/external communications regarding employee giving campaigns, grant activity and community health initiatives; creating and implementing web and social media strategies for new community benefit website; and writing/producing creative collateral.
This course was produced by Eric Schwartzman, a B2B Growth Marketing Consultant specializing in digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template.
Social Media for Healthcare Marketing

10+ videos on social media for healthcare marketing

Social Media for Healthcare Marketing is a comprehensive, self-paced social media training course for individual and group health plans, health care clearinghouses and other health care providers who transmits health information electronically. Learn HIPAA compliance for social media.

  • Advantages and benefits of social media communications to health care professionals
  • Business case for effective, responsible social media use in the medical workplace
  • Who and what is covered under the HIPAA Privacy Rule and the HIPAA Security Rule
  • Permitted disclosures, the minimum necessary requirement and rules on endorsements
  • Examples of HIPAA violations resulting in fines from Dept. of Health & Human Services

Social Media for Healthcare Marketing
The course is made up of training video lessons and tutorials and social media strategist Vanessa McGrady, who works at one of the largest health care providers in the US. Each lesson is followed by an assessment question to record and certify knowledge transfer. This course is AICC and SCORM compliant.

You can start taking Social Media for Healthcare Marketing online right now.

Curriculum:
1
1:39
Intro Lecture: Social Media for Health Care
2
2:16
Disclaimer
3
2:23
Business Case: Why Use Social Media?
4
3:44
Official v. Personal Social Media Sites
5
3:47
The HIPAA Privacy Rule: Overview
6
2:19
Who Is Covered by the HIPAA Privacy Rule?
7
3:29
What Is Covered By The Privacy Rule?
8
3:56
Permitted v. Authorizes Uses
9
2:54
Limiting Uses & Notice to Patient
10
3:06
Patients/Clients and Social Media
11
4:02
The HIPAA Security Rule
12
1:57
Risk Management Escalation Procedures
Total Runtime: 49:39
LAUNCH COURSE
STUDENTS WHO VIEWED THIS ONLINE COURSE ALSO VIEWED:

Social Media for Financial Services