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Social media monitoring is an important base to cover. But unless you cover all the bases, you’ll never be able to pull meaningful KPIs from social media activity alone. While they don’t a free version like Feedly or Netvibes, the Salesforce Marketing Cloud is definitely the social media monitoring tool closest to unlocking KPIs by…

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy. If you haven’t read it yet, the new…

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age. I’m not saying press releases aren’t important. But in the age of Facebook, Twitter and other social media, I am…

If you are interested in learning how to use Linkedin Group Statistics to find the best groups to join, this post is for you.  Social media training isn’t always easy to find, so I write a fair number of “how-to” tutorial posts like this, and as the coauthor of the first B2B social media book,…

There’s a gap between the degree of trust we have for institutions versus their leadership,  it’s wider for government than it is for business and it suggests that relying exclusively on CEOs and official spokespeople to hande external communications is a losing strategy. People trust CEOs and elected leaders less than they do a company’s…