Category: social media training

  • Social Media Training on the Last Frontier

    Of the 5700 social media jobs I found on CareerBuilder, only 9 are in Alaska.  But that doesn’t mean Alaskans aren’t interested on Facebook, Linkedin and Twitter training. I just completed 2 days of social media training in Alaska, leading a social media training course in Fairbanks on Monday and another social media training course…

  • Personal Digital Literacy: Building Distribution Competence

    This is the third in a series of posts analyzing a new report by Roland Deiser and Sylvian Newton on the six social media skills every leader needs. The article appears in the current issue of the McKinsey Quarterly. I wrote a post about what it take to develop creative competence and hone your technical…

  • Personal Digital Literacy: Building Creative Competence and Technical Proficiency

    In my last post, I promised to break down a new McKinsey Quartely article that’s about as hollow as it is helpful on the six social media skills every leader needs to develop. Chock full of lightweight findings, the report is a summary of alleged interviews with “GE officers of various businesses and regions” and…

  • What is Your Organization’s Digital Marketing Literacy Rate?

    According to a new report in the McKinsey Quarterly, enterprise-level digital media literacy is tomorrow’s source of competitive advantage. Digital natives like Dell and Intel are organization’s with a sharp degree of digital media literacy.  Of course they do. Digital drives their revenue growth. But how does an industrial age, digital immigrant like GE, an…