TAUGHT BY


Eric Schwartzman
Digital Marketing Consultant

Eric Schwartzman is a Digital Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template. Download a free copy of his vendor neutral 2020 Media Monitoring Buyers Guide.

Social Media for Health Care

10+ videos on social media for healthcare marketing


Social Media for Healthcare Marketing is a comprehensive, self-paced social media training course for individual and group health plans, health care clearinghouses and other health care providers who transmits health information electronically. Learn HIPAA compliance for social media.

  • Advantages and benefits of social media communications to health care professionals
  • Business case for effective, responsible social media use in the medical workplace
  • Who and what is covered under the HIPAA Privacy Rule and the HIPAA Security Rule
  • Permitted disclosures, the minimum necessary requirement and rules on endorsements
  • Examples of HIPAA violations resulting in fines from Dept. of Health & Human Services

Social Media for Healthcare Marketing
The course is made up of training video lessons and tutorials and social media strategist Vanessa McGrady, who works at one of the largest health care providers in the US. Each lesson is followed by an assessment question to record and certify knowledge transfer. This course is AICC and SCORM compliant.

You can start taking Social Media for Healthcare Marketing online right now.

Curriculum

  1. Intro Lecture: Social Media for Health Care

    1:39

  2. Disclaimer

    2:16

  3. Business Case: Why Use Social Media

    2:23

  4. Official v. Personal Social Media Sites

    3:44

  5. The HIPAA Privacy Rule: Overview

    3:47

  6. Who Is Covered by the HIPAA Privacy Rule?

    2:19

  7. Who is Covered by the Privacy Rule?

    3:29

  8. Permitted v. Authorizes Uses

    3:56

  9. Limiting Uses & Notice to Patient

    2:54

  10. Patients/Clients and Social Media

    3:06

  11. The HIPAA Security Rule

    4:02

  12. Risk Management Escalation Procedures

    1:57

Total Runtime: 49:39

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