TAUGHT BY

Eric Schwartzman
Digital Marketing Consultant

Eric Schwartzman is a Digital Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on business-to-business applications of social media with a special chapter on SEO For B2B and the Social Media Governance Template. Download a free copy of his vendor neutral 2020 Media Monitoring Buyers Guide.

Blog Training Course – Intro to Tumblr, WordPress and Blogger

45+ videos, supplemental blogging resources and tips from top bloggers

Blog Training Course with key concepts, best practices and video tutorials on managing a blog content marketing program.

Not just how to blog but why and what to blog about
Introduction to the top 3 blogging platforms
Comment moderation, blogger outreach and B2B blogging
Case studies on Monsanto, Walmart and CES company blogs
Exclusive advice, tips and tricks from top bloggers

92% of Company Blogs Generate Sales
Get a strategic introduction to blogging on behalf of an organization or business as well as step-by-step, hands-on demos of how to launch and update Blogger, Tumblr and WordPress blogs. Plus, you’ll learn online newsroom design, development and management best practices though case studies on the UCLA, Toyota, Virginia Tech and Cisco online newsrooms.

Curriculum

Overview

2:03
Housekeeping

1:04
Business Benefits of Blogs Key Concept and Techniques

4:46
Blog as Entry Point and Conversation Platform

2:53
Blogging Strategy

2:47
Anatomy of Blog

13:07
User Generated Content

3:30
Risks Hands-On Training

2:25
Selecting a Blogging Platform

1:59
Hands-On Demo: Blogger

11:03
Hands-On Demo: WordPress

12:33
Hands-On Demo: Tumblr

8:35
Case Study: Monsanto Corporate Blog

5:44
Case Study: Walmarting Across America

1:50
Case Study: Blogger Relations at CES

5:56
Case Study: B2B Blogging

4:29
Case Study: Notorious Kryptonite Lock Fiasco Online Newsrooms

6:14
Case Studies: UCLA Online Newsroom

8:37
Corporate Online Newsrooms

3:01
Case Study: Toyota Online Newsroom

3:23
Case Study: Virginia Tech Shooting

4:21
Case Study: Cisco Online Newsroom Best Practices

22:22
Blogger Relations Best Practices

6:06
Aligning with Social Media Back Channels

5:27
Where to Host Your Blog

1:06
Follow Up Resources

1:06

Total Runtime: 2:28:44

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