Learn Intellectual Property and Digital Usage Rights- Free Online Course

WHAT’S INSIDE

53+ minutes of HD Video

TAUGHT BY

Eric Schwartzman
Digital Marketing Consultant

Eric Schwartzman is a B2B Growth Marketing Consultant with special expertise in digital media compliance. He also advises on digital audits, B2B content marketing, B2B SEO, B2B social media marketing, list building B2B email marketing, social media policy development, social media compliance, social media and web development. Schwartzman founded iPRSoftware and is the author of the best selling B2B digital marketing book “Social Marketing To The Business Customer,” the first book on B2B digital marketing with a special chapter on SEO For B2B. He also the author of the Social Media Governance Template and the vendor neutral 2020 Media Monitoring Buyers Guide.

Intellectual Property Rights

Intellectual Property and Digital Usage Rights Training

Intellectual property and digital usage rights training teaches you how NOT to infringe on the intellectual property rights, learn how to protect trade secrets, copyrights, trademarks and patents, and respect the intellectual property rights of others.

Intro to the Fair Use exception to copyrighted works on social media, photography rights and the risks of hosting images labeled for reuse on Google image search
What constitutes a trade secret and how to protect them on social networks
Copyright infringement liability under the Digital Millennium Copyright Act
Risks of exceeding authorized access under the Computer Fraud and Abuse Act
How you forfeit the exclusivity of your content when you share it on social networks.
The unlimited usage rights clause in the terms of service of most social media sites.

80% of the S&P 500 is derived from intellectual property rights
On average, a copyright infringement claims cost $130,000 in legal fees to defend.

Curriculum: