Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
FTC Disclosure Guidelines for Social Media
11 videos on the FTC disclosure guidelines for social media and blogger outreach
Learn how to promote your business on social networks without provoking deceptive advertising charges from the Federal Trade Commission.
Learn the FTC Disclosure Guidelines from Social Media
Personal vs. Branded Accounts
Duty to Disclose
How to Disclose
Disclosing on Different Networks
Penalties for Concealment
Total Runtime: 29:36