WHAT’S INSIDE
  • 29+ minutes of HD Video
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
Consultant
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
FTC Disclosure Guidelines for Social Media

11 videos on the FTC disclosure guidelines for social media and blogger outreach

Learn how to promote your business on social networks without provoking deceptive advertising charges from the Federal Trade Commission.

  • Social media management best practices for avoiding a false advertising charge
  • Blogger relations and social media advertising disclosure requirements
  • Compliance with FTC disclosure guidelines on Facebook, Twitter and other social networks
  • Guidelines for bloggers, disclosing sponsorships, fines, penalties, COPPA and more

Learn the FTC Disclosure Guidelines from Social Media
Did you know, you or your employer can be fined up to $11,000 per incident if you use social media for work without disclosing your employee relationship? If you’re based in the US, the Federal Trade Commission has some very specific rules and regulations about what had to be disclosed, and how and where to disclose it, when you use social media for work. For social media managers,  social media marketing and anyone else who manages social media campaigns.

Curriculum:
1
2:21
Overview
2
1:59
Introduction
3
1:13
Personal vs. Branded Accounts
4
3:31
Duty to Disclose
5
4:00
How to Disclose
6
5:59
Disclosing on Different Networks
7
2:36
Disclosing Sponsorships
8
1:05
Penalties for Concealment
9
2:04
General Considerations
10
3:54
COPPA
11
0:54
Outro
Total Runtime: 29:36