Category: content marketing

  • Inside Paid Social Mobile with Greg Johns

    In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New…

  • What If Sharing Replaced Marketing?

    What if instead of hiring someone to build your corporate Twitter account, you trusted everyone to use social media to get their jobs done? The byproduct of all their sharing would be marketing. Instead of “trying” to be authentic, you’d actually BE authentic.  Your work force would use social media to get their jobs done, and organically…