Category: Communications Strategy

  • Inside Paid Social Mobile with Greg Johns

    In this episode of the FIR B2B Podcast, Paul Gillin and Eric Schwartzman discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow (@joeprof) and Michael Hennessey from Annenberg (@APCCPenn) and Nora Draper (@NoraADraper) the University of New…

  • Content Marketing in a Crowded Market [PODCAST]

    How do you devise a B2B content marketing strategy when your competition is already there? When the first-mover advantage has lapsed, how do you come up with a B2B content marketing strategy that’s differentiated? And how do you launch and maintain a content strategy for clients with unrealistic objectives?

  • When the Storyteller Is More Important Than the Story

    If you’re trying to win hearts and minds in a contentious political environment–or customers in a competitive marketplace–what you say may not be as important as who says it. The storyteller has become more important than the story. Whether you’re selling policy or product, the public grows uncertain when influencers argue. If you’re trying to compel…