Social Media Training

Unlock the Power of Social Media: Master Your Digital Presence!

  • Social Media Training on the Last Frontier

    Of the 5700 social media jobs I found on CareerBuilder, only 9 are in Alaska.  But that doesn’t mean Alaskans aren’t interested on Facebook, Linkedin and Twitter training. I just completed 2 days of social media training in Alaska, leading a social media training course in Fairbanks on Monday and another social media training course…

  • HOW TO: Use Linkedin Groups Like a Pro

    If you are interested in learning how to use Linkedin Group Statistics to find the best groups to join, this post is for you.  Social media training isn’t always easy to find, so I write a fair number of “how-to” tutorial posts like this, and as the coauthor of the first B2B social media book,…

  • Why Your Employees are More Trusted than Your CEO

    There’s a gap between the degree of trust we have for institutions versus their leadership,  it’s wider for government than it is for business and it suggests that relying exclusively on CEOs and official spokespeople to hande external communications is a losing strategy. People trust CEOs and elected leaders less than they do a company’s…

  • Personal Digital Literacy: Building Distribution Competence

    This is the third in a series of posts analyzing a new report by Roland Deiser and Sylvian Newton on the six social media skills every leader needs. The article appears in the current issue of the McKinsey Quarterly. I wrote a post about what it take to develop creative competence and hone your technical…

  • Personal Digital Literacy: Building Creative Competence and Technical Proficiency

    In my last post, I promised to break down a new McKinsey Quartely article that’s about as hollow as it is helpful on the six social media skills every leader needs to develop. Chock full of lightweight findings, the report is a summary of alleged interviews with “GE officers of various businesses and regions” and…

  • What is Your Organization’s Digital Marketing Literacy Rate?

    According to a new report in the McKinsey Quarterly, enterprise-level digital media literacy is tomorrow’s source of competitive advantage. Digital natives like Dell and Intel are organization’s with a sharp degree of digital media literacy.  Of course they do. Digital drives their revenue growth. But how does an industrial age, digital immigrant like GE, an…

  • Public Relations Leads Social Media Engagement at Most Organizations

    Public Relations Leads Social Media Engagement at Most Organizations

    Public relations professionals are taking the lead in managing the organization’s use of social media communications channels, and social media skills are nearly as important as traditional media relations skills when searching for and hiring public relations professionals, according to a new study.  The 2009 Digital Readiness Report, a study conducted by Eric Schwartzman with the…